Navi Mumbai, Maharashtra, India
I'm a Performance Marketer with an engineering mindset and a passion for understanding how businesses grow through digital channels. Coming from a Mechanical Engineering background, I naturally approach marketing through analysis, problem-solving, and systems thinking. What drew me to digital marketing was the ability to combine data, psychology, strategy, and creativity to generate measurable business results. My experience spans Meta Ads, campaign optimization, audience targeting, funnel analysis, conversion tracking, media planning, and performance reporting. I enjoy digging beneath surface-level metrics to understand the real drivers of performance and uncover opportunities for growth. One area I particularly enjoy is marketing debugging, identifying bottlenecks across the customer journey, diagnosing why campaigns underperform, analyzing auction dynamics, conversion paths, tracking setups, creative fatigue, audience behavior, and translating insights into actionable solutions. I'm deeply interested in consumer psychology, advertising strategy, attribution, measurement, and the mechanics behind digital platforms. Whether it's improving campaign efficiency, troubleshooting performance issues, building marketing funnels, or crafting conversion-focused messaging, I approach every challenge with curiosity and a structured problem-solving mindset. Currently, I'm focused on expanding my expertise across the broader performance marketing ecosystem, including Google Ads, advanced attribution, and growth strategy. I believe great marketing isn't just about launching campaigns, it's about understanding systems, solving problems, and continuously experimenting to drive sustainable growth. Let's connect and discuss performance marketing, digital advertising, growth strategy, and marketing analytics.
Driving performance marketing for KASS with a focus on building a structured, insight-led growth system rather than relying on random ad testing. Handling end-to-end media buying across Meta and Google, from market research and audience understanding to ad strategy, funnel design, and landing page optimization. Built a more systematic approach to advertising by identifying gaps in how creatives were being produced and tracked. Shifted the process from isolated ad experiments to a more cohesive framework where each creative, message, and funnel stage is tied to a clear psychological trigger and measurable outcome. Work includes: Deep market and customer research to uncover real pain points and buying triggers Developing full-funnel ad strategies aligned with awareness stages Structuring and testing creatives based on psychological angles, not guesswork Optimizing landing pages and funnels for conversion (CRO-focused approach) Tracking and analyzing performance metrics to improve efficiency and scalability Focus is on reducing randomness in performance marketing and building a repeatable system where creative strategy, psychology, and data work together to drive consistent results.
Lead Meta Ads strategy and execution for customer acquisition, creative testing, and campaign optimization across the purchase funnel. Manage monthly Meta advertising budgets exceeding ₹10 lakh while focusing on scalable and profitable growth. Conduct customer research and buying behavior analysis to identify key conversion drivers, purchasing trends, and high-performing audience segments. Analyze customer journeys and funnel touchpoints to identify conversion bottlenecks and opportunities for improvement. Develop and test creative strategies aligned with customer psychology, awareness stages, and purchase intent. Execute structured creative testing frameworks, testing 60–80 creatives monthly with a 15–20% hit rate. Manage retention marketing through Shopify Email and WhatsApp, including abandoned cart, welcome, re-engagement, upsell, and lifecycle campaigns. Collaborate with internal team members and consultants to evaluate growth opportunities and implement performance-driven marketing strategies. Collaborate with Copywriter, Graphics Designer, Video Editor for making new creatives and creative iteration.
Conducted consultations with prospective customers to understand education needs and learning goals. Delivered product demonstrations and presentations to convert leads into paying customers. Used persuasive communication and objection handling to close sales and meet targets. Built strong relationships with prospects through follow-ups and personalized solutions. Gained hands-on experience in sales psychology, customer decision making, and objection handling.
I specialize in driving business growth through a combination of digital marketing and sales strategies. With expertise in Meta Ads, social media marketing, and lead generation, I create targeted campaigns that maximize reach and conversions. Beyond marketing, I actively engage in sales and business development, turning leads into long-term customers through strategic communication and relationship-building. My approach is data-driven, ensuring every decision is backed by insights to optimize performance and ROI. 🔹 Expertise in: Meta Ads, Social Media Marketing, Lead Generation, Sales Strategy, and Conversion Optimization. 🔹 Passionate about: Scaling brands, performance marketing, and driving measurable business impact. Let’s connect and explore growth opportunities! 🚀