Delhi, India
I scale D2C brands on what actually matters. Profitability, not just GMV. For the past year at Frido, I’ve owned marketplace strategy and analytics across 10+ platforms. Amazon, Flipkart, Myntra, Blinkit, Zepto, Instamart and more. The work has been about going deep on contribution analysis, fixing OSA and fill rate gaps, and rebuilding how we look at margin at the SKU level. Before this, I was building. At 18, I started QuantumDigi, a digital agency that hit ₹30L+ revenue in its first 3 months. At 21, I founded DravyBrands, a community and consulting platform for founders. Built a team of 12, set up our own office, and ran growth and BTL operations for Worldcoin (Sam Altman’s identity venture) along the way. What I’ve learned from doing both. Founders romanticize growth, but the businesses that win build systems for profitability early. That’s what I work on now. Systems and strategies to scale marketplaces and D2C smarter, not just faster. 📩 [email protected]
1. Own marketplace Analytics and P&L across 10+ platforms including Amazon, Flipkart, Myntra and Quick Commerce. 2. Built process and web application running department-wide analytics for Qcom, Demand Planning, Manufacturing and Imports. 3. Lifted Contribution Margin by 5-7pp through SKU-level CM2 dashboards and spend reallocation. 4. Lead weekly reporting on OSA, fill rate, inventory and listings that feeds directly into revenue calls.
1. Led the Entrepreneurship Club for the 2024–25 cohort. 2. Hosted 10+ founder events, masterclasses and pitch days. 3. Built and managed a core team of 15+ members across four verticals.
1. Built a founders’ community of 250+ with consulting across growth and marketplace strategy. 2. Led a core team of 12, set up and ran a physical office in Delhi at 21. 3. Drove BTL operations for Worldcoin (Sam Altman’s identity venture), managing 180+ on-ground. 4. Hosted partnerships with Shark Tank India founders, IIT Delhi and 30+ D2C brands.
As a marketing associate i had to bring potential leads of working professionals and report them to the UTM (upgrad software).