Bengaluru, Karnataka, India
Hi, I’m a CRO and Retention Strategist Expert. Helping brands turn more visitors into customers and more customers into repeat buyers. Most brands spend heavily on acquiring traffic. Very few optimise what happens after the click. That’s where I come in. I work on: • Conversion Rate Optimization (CRO) • A/B Testing & Experimentation • Retention & Lifecycle Strategy • Customer Journey Optimization • Landing Page & Funnel Analysis • Email/CRM Communication Strategy • User Psychology & Purchase Behaviour Over the last few years, I’ve helped brands improve conversions, reduce bounce rates, and create customer experiences that actually drive revenue growth. Previously worked with: • UNICEF India • Redbull Mobile Saudi • Multiple D2C & eCommerce brands I was also awarded as a Top A/B Testing Influencer 2023 by Kameleoon. The real growth happens when brands understand: • why users return • why they don’t • what builds trust • and what keeps customers engaged long-term I regularly share insights around CRO, UX, retention, experimentation, and customer psychology here on LinkedIn. 📩 Open to collaborations, consulting, and growth-focused opportunities.
Worked with Street Origins to improve conversion rate and reduce purchase hesitation for first-time perfume buyers. Key work included: * Creating a Discovery Set strategy for low-risk trials * Adding lifestyle-focused product imagery to build trust * Testing pricing, discount, and offer structures * Improving category navigation and PDP experience * Optimizing product discovery flow and scent education Results: * Conversion rate improved from 0.6% to 1.1% (+83%) * Return rate reduced by 14% * Improved engagement across product discovery journeys
Worked on a navigation-first app that is now evolving into a lifestyle platform. Tool- UX Cam Helped identify key user drop-off points across different flows and suggested improvements to reduce friction in the journey. * Search optimisation within the navigation experience * Understanding which elements users interact with most vs. elements being ignored * Improving positioning and visibility of important UI components * Giving recommendations to improve the overall navigation and discovery journey
Worked closely with the Spiralize Prediction Engine product, which analyses A/B testing patterns and learnings across 78,000+ websites. Key contributions included: * Finding actionable CRO learnings and patterns the team could implement * Conducting deep research on B2B brands like [ClickUp], [Atlassian], [Clay] and [Monday.com] to study landing page strategies, messaging structures, trust elements, and conversion patterns Collaborated on content and LinkedIn positioning strategy, helping translate research-backed insights into high-performing content ideas and growth directions.