Safiya Alshibani

Entrepreneurship Educator | Researcher | Consultant | Certified Trainer (TOT) | Innovation Specialist CInP®| Startup Mentor

Princess Nourah Bint Abdulrahman University + 2 more · The University of Western Australia

About

I am a higher education leader, researcher, and practitioner with over a decade of experience in entrepreneurship education, strategic management, and innovation policy. My research focuses on entrepreneurial well-being, gender and entrepreneurship, family business succession, and digital transformation in SMEs. I have published widely in leading journals such as "Small Business Economics", "Technological Forecasting & Social Change", and "Corporate Social Responsibility and Environmental Management". I also serve as a consultant to national organizations like the National eLearning Center, TALEMIA, and the Royal Institution of Traditional Arts, where I design and evaluate entrepreneurship education initiatives tailored to youth, artisans, and women entrepreneurs. I’m passionate about inclusive, evidence-based entrepreneurship development and have contributed to shaping national policies and programs through multiple consultancy roles and high-impact research projects. As a certified entrepreneurship educator, I actively collaborate with stakeholders in academia, industry, and government to promote innovation, sustainability, and empowerment in the entrepreneurship ecosystem.

Experience

  • Princess Nourah Bint Abdulrahman University (12 yrs 11 mos)
    • Associate Professor
      Mar 2026 - Present · 9 mos

    • Saudi Arabia · On-site
      Present

    • Vice Dean of Academic Affairs
      Aug 2024 - Present · 2 yrs 4 mos

    • Aug 2024 - Present · 2 yrs 4 mos
      Present

    • Assistant Professor
      Aug 2021 - Mar 2026 · 4 yrs 8 mos

    • Programme director
      Jan 2022 - Dec 2025 · 4 yrs

    • PNU&DCU program director
      Mar 2016 - Feb 2022 · 6 yrs

    • University Lecturer
      Jan 2014 - Feb 2022 · 8 yrs 2 mos

      Taught Strategic planing module and Business terminology module, Entrepreneurship, HR

  • Associate Editor at Cogent Business & Management
    Feb 2026 - Present · 10 mos

  • Consultant at SDAIA | سدايا
    May 2024 - Dec 2025 · 1 yr 8 mos

    Oversee data gathering and preprocessing for accurate training. Perform validation, stress tests, and cross-validation. Interpret results and provide actionable insights. Offer feedback and recommendations for model refinement.

  • Marketing TA at The University of Western Australia
    Jan 2019 - Nov 2021 · 2 yrs 11 mos

  • Manger Assistant at Savola Group
    Nov 2009 - Mar 2010 · 5 mos