Sacramento, California, United States
Branding and marketing professional with more than 15 years’ experience in creative conceptualization, strategy, implementation and project management. Talent for producing effective advertising, print and promotional material as well as compelling written works. Proven revenue generator across various market conditions. Exceptional leader with outstanding training and presentation skills. Extremely organized and very adept in both written and verbal communication. Self-motivated and resourceful with a strong aptitude for building long-lasting and beneficial business relationships.
As a marketing and communications consultant, event producer and brand content developer – working with clients in the beauty, retail, travel and tourism, lifestyle, wellness and vacation rental spaces – I’ve produced brand activations and events; developed content, marketing programs and sales strategies; conducted extensive production research in order to establish budgets for brand shoots and activations; provided creative direction for brand shoots, as well as executing set design, propping and wardrobe styling; conceptualized and produced creative educational programs and workshops; and directed teams of varying sizes (anywhere from three to 30 people/vendors) in the process. Notable brands that I've worked with include Revlon, OGX, Beautycon, Visit California, Visit Napa Valley, Visit Mammoth Lakes, San Diego Tourism Authority, Serengeti Eyewear, Apollo Neuro, ROKU TV, Architectural Digest, Hibiki Whiskey, The San Diego Zoo Safari Park, and more.
I worked for the renowned advertising agency (formerly Mering) full-time for one year on the brand team and have continued to work with them since 2018 as a freelancer on the production side. In my role as a Brand Senior Project Manager, I interfaced with our clients and worked cross-functionally with the agency’s strategy, creative, production and media departments to provide a sense of direction for each segment and ensure brand uniformity across all marketing initiatives. I managed timelines and budgets, conducted research into industry trends and public perception in order to aid in the creation of advertising campaigns that strengthened each client’s brand identity, and oversaw presentations to the client, as well as all campaign launches and deliverables.
I directed various marketing programs, corporate partnerships and events, managing all aspects, including: logistics and planning; event design; creative direction for branding and marketing materials; copywriting and content development; marketing strategies, insights and tracking; sales; client relations; exhibitor, sponsor and partner deliverables and activations; cross-functional collaboration within the organization and with outside vendors; all staffing, run of show and scripting for events; and oversaw the budgets for each of those programs and events. During my 3-year tenure, I generated $1.1M in non-dues revenue; orchestrated a $30k gain, steering CMA’s annual 500-person black tie event from a financial loss to a profitable function; sold out the exhibit hall with 60 vendors and several 5-figure and 6-figure sponsors after revitalizing their 600-person tradeshow; directed teams of 30-40 multidisciplinary personnel and outside vendors; and oversaw event budgets of $500k+.
Oversaw all operations for the practice; created and implemented new systems to maximize efficiencies and ease of business, while ensuring the needs of clients, the practice and its employees were being met; tracked new business as well as changes to existing business; wrote client-related communications; planned and orchestrated promotional events; developed all marketing collateral and spearheaded all marketing efforts.