United States
I build things that don't exist yet, and make them work at scale. Over the past 10+ years, I've developed CRM strategy, loyalty programs, lifecycle marketing, and integrated brand campaigns across retail, DTC, CPG, and multi-location environments. I'm the person who sees the gap, figures out what's needed, and gets it done: authoring a company's first loyalty program Terms & Conditions, building a promotional guide that becomes an organizational standard, leading SMS vendor migrations in a regulated industry while keeping every stakeholder aligned. My background spans CRM and loyalty program management, customer segmentation, email/SMS marketing, integrated campaign execution, and partnership activations. I hold an MBA and a B.B.A. in Marketing, and I bring both strategic perspective and hands-on execution, from campaign concept through to the store floor. What drives me most is the intersection of marketing strategy and clear, purposeful communication: making sure the right message reaches the right people, internally and externally, in a way that actually moves things forward. Open to Marketing Manager and Senior Marketing Specialist roles in CRM, lifecycle marketing, or brand strategy. Available immediately. Open to remote or relocation.
Promoted from Specialist to Manager after demonstrating end-to-end ownership of flagship programs and cross-functional infrastructure. Expanded scope included direct reports, coaching and development of marketing coordinators and specialists, and increased strategic decision-making authority. Continued to oversee all programs, campaigns, and operational systems built in prior role across 60+ retail locations and six markets. Managed $180K annual print production budget and directed cross-functional collaboration with Operations, Finance, Legal, and Inventory. Oversaw professional sports sponsorship and partnership activations.
Built the marketing and operational infrastructure that powered retail growth across 60+ locations. Developed the company’s Promotional Guide from scratch — a cross-functional resource bridging Marketing and Retail Operations that became an organizational standard. Owned end-to-end execution of all major retail campaigns including Black Friday, holiday, and 420 programs, including POS builds, store communications, and sales strategy. Additional highlights: authored company’s first loyalty program Terms & Conditions through legal review and approval; managed multiple SMS vendor migrations with full compliance adherence in a regulated industry; led national sweepstakes programs; built and scaled loyalty program (250K+ CRM database); executed 30+ integrated campaigns contributing to $1M+ in combined revenue.
Assisted 80+ DOD/Tricare and Medicare members daily via phone with prescription benefit coverage Answered incoming calls and provided highest level of professionalism and knowledgeable service to every customer. Former Licensed Pharmacy Tech.
Collected monthly assessments, rental fees, deposits and payments. Inspected properties regularly to identify deficiencies. Assisted customers with determining the right storage unit for their needs. Issued non-payment notices to delinquent tenants in accordance with the lease, county, and state regulations. Set up storage unit auctions Completed lease applications and verifications
Ranked #1 in Front Desk Salesmanship company-wide (June 2019). Generated $3K+ in sales transactions in a single day. Assisted in onboarding and training of new team members. Note: Transitioned from prior role; furloughed March 2020 due to COVID-19.
Planned and executed experiential marketing campaigns and on-campus events, driving a 97% increase in dining and retail event sales within one year. Created and launched internal staff newsletter and external campus stakeholder newsletter. Recognized as Regional Customer Experience Winner and Brand Ambassador.