Greater Philadelphia
Data driven transformational executive with extensive strategy implementation experience through decision science, big data, machine learning and advanced analytics
Drive enterprise analytics strategy for Credit Cards, Unsecured Installment Loans (UIL), Auto Loans, Home Lending, and Small Business Card.
- Drive personal loans, credit cards growth, manage P&L and develop product, offer, channel strategy - Expanded Citi's personal loans originations across channels - Scale low interest credit cards, manage volumes, profitability and returns. Establish target audience and develop omni channel strategy to grow high value customers - Lead customer experience for personal loans business. Outstanding accomplishment in 2025 with #2 J. D. Power rank for Citi in Lending satisfaction study - Successfully leveraged AI tools to improve customer experience and reduced customer complaints by 50% - Establish originate to distribute model to generate high margin fee revenue and boost returns for US consumer bank
- Drive digital, mail and omni-channel prospecting strategy through advanced analytics and innovative decision science solutions for U.S. credit cards - Own and manage credit card acquisitions business KPIs to drive accounts growth, lower acquisition costs and increase acquisition profitability - Led analytics to drive credit card acquisitions from onsite, mobile app, affiliates, paid search, display, above the line, email and direct mail channels - Drive high value customer growth across channels through granular customer segments, behavior preferences, P&Ls, targeting solutions, product and offer strategy - Collaborate with key stakeholders in Marketing, Risk, Finance, Product and digital team to develop product, offer, channel strategy - Deploy diverse analytical solutions including business analysis, targeting, segmentation, omni-channel marketing analytics and financial forecasting - Lead, manage and develop marketing decision science solutions to acquire new clients - Drive conversion funnel improvements, media analytics and bidding strategy in digital marketing channels
- Marketing investment optimization for consumer acquisitions - Established offer, creative and landing page personalization through big data and machine learning driven targeting to increase channel NPV - Digital funnel conversion, journey, personalization and site performance analytics. Enhance UX, identify and eliminate friction in customer journey - Develop cross channel contact strategy, frequency optimization to drive synergies across marketing channels - Drive target audience reach and acquisitions from onsite, email and paid media channels - Develop test and learn roadmap, experimentation plan to improve landing page experience, click through rates, funnel conversions - Established state of the art business scorecards, dashboards and reporting suite
Financial securities