Brampton, Ontario, Canada
I am currently a Marketing Planning Specialist at North West Rubber, drawing on 8 years of experience at Starbucks to craft data-driven marketing strategies that drive growth and engage customers. My background in media studies, with a degree (HBASc) from Lakehead University, has equipped me with a strong foundation in both creative and analytical aspects of marketing. At Starbucks, I developed expertise in people management, customer engagement, and brand loyalty, which I now apply to create tailored marketing solutions at North West Rubber. Passionate about innovative strategies and continuous learning.
- Lead planning and execution of 50+ trade shows annually across three business divisions. - Coordinate logistics including registration, invoicing, booth displays, materials, and staff planning. - Manage social media content calendar and performance tracking across multiple brands and platforms. - Support digital advertising and lead generation campaigns. - Assist with website updates and digital asset coordination. - Contribute to ESG communications, community initiatives, and corporate presentations. - Conduct market research and reporting including pricing analysis and category reports.
- Barista and shift supervisor roles - Creating schedules for teams over 20+ people - Coaching partners for various circumstances - Creating a positive work environment - Management skills
- Cash handling, barista deployment, and delegating tasks are an essential part of our job - Completing store orders to ensure we have the correct product - Food safety handling when pulling food for customers - Ensuring Barista tasks are done and support Baristas with food and drink orders - We use log books to communicate as well as keep track of the temperatures within the store for food safety - QASA lead, I ensure my store is following the proper guidelines to keep the store operational for cleanliness - I run our stores Instagram @kingswaymills.starbucks.
- Recorded videos of various seasons for promotional videos - Photographed events and areas to advertise the area - Edited videos and photos for promotional use - Recorded conferences for promotion and memorabilia
- Assisted L. Woloszak’s Landscape Design practice with information research - Summarized and organized information and articles in a personal library - Created and updated Pool and Spa and Horticulture information into a database using Microsoft Word - Using Uvision 3D Landscape software, assisted with drafting layouts as a basis for Landscape Design plans
- Cashier, handled Canadian, American, credit card transactions and various coupons - Sold admission tickets and value packages - Informed customers about the different attractions we had to offer - Opened and closed attractions