Palma, Balearic Islands, Spain
Mixing creativity and smarts, I bring a touch of exclusivity and polish to your digital game, through strategic Social Media Management. It’s not just marketing, it’s a whole vibe.
Founder of Spectacular Rival, a cutting-edge Social Media Management Agency specialising in strategic content creation, brand positioning, and audience engagement. Leveraging a dynamic team, I've driven impactful digital campaigns for diverse clients, fostering online presence and brand recognition. Proven track record in developing tailored social media strategies to meet client objectives, resulting in increased reach, engagement, and measurable business growth.
For eight years I worked as a Chief Stewardess for private and very elite families onboard their exclusively owned yachts. This work required me to travel with families all around the world, including the Mediterranean, Caribbean, and South Pacific. Tasks and responsibilities included team management, provisioning, administration, personal assistance, and hospitality and service to the highest level.
At the agency our largest client was Distell Limited Group and my portfolio included three of their international Scotch Whisky and one South African Method Cap Classique (Champagne) brands. My duties and job description included: Contributing to brainstorming sessions involving the design, conception, and creation of new digital content. Tracking, analysing, and reporting data on digital marketing campaign performance. Offering design solutions that effectively solved problems and enhanced advertising goals. Managing a team of people (graphic designers, social media managers, web developers, etc.) devoted to achieving success in regards to the connection between advertising initiatives and our clients.
At the time of this employment, Opulent Living was the luxury brand for the finer things in life that established itself with a luxurious, biannual coffee-table magazine for high net-worth individuals. With the expertise on the finer things in life, the brand expanded into a vibrant online portal, a targeted event and function business and into a bespoke 5-star tour operator. As a Marketing Communications graduate with a major in Brand Management, I was employed to be responsible for: Planning, executing, and managing online marketing efforts, resulting in a wide range of company advancements. Analysing past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. Writing and editing articles for the website Creating, managing, monitoring, and reporting all social media content across all platforms.
During my time with vida e caffe I was responsible for Maintaining and Updating store list and trade marketing requirements, as well as Brand Management. Trade Marketing • Maintaining and updating store list and trade marketing requirements. • Co-ordinating and managing in-store marketing, including: o Compiling design briefs for in-store marketing. o Managing print, production and distribution of all in-store marketing material nationwide. o Monitoring implementation and execution of nationwide in-store marketing. • Monitoring and maintaining marketing consistency throughout all stores. • Localised campaigns. • Nationwide campaigns. Brand Management • Responsible for determining all opportunistic brand partnerships. • Brand partnerships I managed: o Tomorrow Society o Name Your Hood o Avant Garde 2013 o Colour Me Crazy Festival o Ultra Music Festival o Ray-Ban and BEATS • Brand Ambassador/MVP Platform: o Refreshing brand ambassador platform with new brand ambassadors. o Building and maintaining close relationship with brand ambassadors. o Compiling design and social media briefs regarding brand ambassadors. o Compiling monthly status reports regarding all ROI and activity around brand ambassadors. Franchisee Management • Fulfilling all franchisees marketing needs and requests. • Compiling and distributing monthly franchisee newsletter. Media space • vida cup sleeve o Responsible for monthly bookings, managing artwork, print, production and distribution to stores nationwide. o Gathering and compiling content material: Main Feature. Barista of the month. Monthly giveaway. Store news. Brand partnership news. Monthly brand newsletter. Social media platforms (twitter and Facebook) o Compiling all social media briefs and schedules for twitter and Facebook posts/activity. o Monitoring and tracking all social media activity.