Sabrina Peña Young

TEDx | Creative Director | AI | Cintas Foundation Composer Fellow | Comms Director

Buffalo, New York, United States

About

Innovative Digital Strategist | SEO & Content Marketing Expert | Educator | Creative With 25+ years of experience spanning media technology, research, writing, arts education, SEO, and digital marketing, I help businesses, educational institutions, and organizations amplify their online presence and achieve their goals. Based in Buffalo, New York, I offer both local and international remote services. Core Competencies: ⮕ Communications, SEO & Digital Marketing: Developing data-driven strategies to boost online visibility and engagement and develop winning marketing strategies ⮕ Content Creation: Crafting compelling, SEO-optimized media content across various platforms ⮕ Education: 25 years educator experience including early childhood, children at-risk, elementary, secondary, university level, online learning and adult learners. Online course development and art curriculum design for diverse learners. ⮕ Creative Production: Music composition, video production, AI animation, graphic design, animation, audio engineering, and multimedia content creation Professional Highlights: ⮕ Digital Marketing Expertise: Implemented successful SEO and social media campaigns for businesses and political candidates, leveraging analytics for measurable results ⮕ Educational Leadership: 20 years educator, specializing in at-risk youth, urban populations, and adult education ⮕ Creative Technology Innovation: Internationally recognized for pioneering work in virtual opera production and arts technology integration ⮕ Public Speaking: Delivered talks on cutting-edge topics in music technology and digital media at prestigious institutions and conferences worldwide Technical Proficiencies: WordPress | HTML | CRM Systems | Social Media Analytics | Video Production | Graphic Design | Audio Engineering | Artificial Intelligence Notable Achievements: ⮕ Published academic author with works featured in peer-reviewed journals ⮕ Presented at TEDxBuffalo on innovative approaches to digital art and technology ⮕ Showcased creative works at international venues including Beijing Conservatory, Art Basel Miami, and the International Computer Music Conference Committed to driving digital innovation and promoting creative excellence, I bring a unique blend of technical expertise and artistic vision to every project. Let's connect to explore how we can elevate your online presence and achieve your organizational goals.

Experience

  • Creative Director at Bandwidth Media & Film
    Nov 2019 - Present · 6 yrs 8 mos

    With professional web content creation, superior SEO writing services, and our professional in-house post-production studio, Bandwidth Media & Film provides high-end web content for your company or production worry-free. EXECUTIVE SKILLS Management, Director, Post Production Supervisor, Producer, Project Coordinator, Interviews, Recruitment, Congressional Candidate Recruitment, Vetting, DEI, Training Employees and Volunteers, Communications Director TECHNOLOGY CRM, Photoshop, Adobe Suite, Microsoft Office, Logic Studio, Final Cut, Graphic Design, Digital Editing, Video Editing, Audio Editing, Sound Design, Film Scoring, Film Production, Data, Post Production, Digital Photography, Photo Editing, Web Design, Audio Engineering, Camera Operator, A/V, Deep Search MARKETING SEO, Social Media, Exceptional Writing and Editing skills, Social Media Data Analysis, Wordpress, Social Media for Congressional Campaigns, HTML, Developing Training Materials and Curriculum, Research, Political Research, Political Strategy, Communications

  • Writer at SEO Writer and Digital Marketing
    Jan 2005 - Present · 21 yrs 6 mos

    Writes and edits web content, articles, blogs, and multimedia for international clients. Provides exceptional content using SEO best practices. Creative, prolific, and dependable. SEO | HTML | WORDPRESS | GRAPHIC DESIGN | SOCIAL MEDIA | VIDEO | AUDIO 20 Years experience in media and writing. M.M. in Music Technology with a specialization in Media

  • Pena Young Publishing (Buffalo/Niagara, New York Area)
    • Award-Winning Composer
      Jan 2002 - Present · 24 yrs 6 mos

      2018 Cintas Foundation Bradley Fradd Fellow in Music Composition. Professional composer in a variety of mediums and genres including electroacoustic music, classical music, radio, film, and new media. Composer for film, opera, concert music, commercial music in a variety of genres.

    • Independent Filmmaker
      Oct 2001 - Present · 24 yrs 9 mos

      Independent Filmmaker and Video Artist. New Media, Science Fiction, Music Videos, Video Editing, Animation, Interdisciplinary Media, Horror, Documentary, Film Music, Sound Design, Special FX, Visual FX, Digital FX, Commercial, Advertising, Stop Motion Animation, Cinematography, Audio Engineering.

  • Director Of Communications at Political Non-Profit
    Sep 2021 - Feb 2022 · 6 mos

    September 2021 - February 2022 Developed comprehensive Communications Plan. Conducted detailed 12 month social media analysis. Overhauled social media marketing, leading to tripling of Twitter reach to 1.5 million monthly and reversed org's decline in FB & IG audience. Created engaging content: Stories, Tweets, posts, etc. Aided in editing outgoing public messaging by Executive Director such as fundraising emails. Created & conducted numerous media training workshops for volunteers & staff. Oversaw team of 70 volunteers.

  • Director of Candidate Recruitment at Political Action Committee
    Oct 2020 - Jul 2021 · 10 mos

    Developed and executed work plan to build a durable and equitable candidate recruitment infrastructure to recruit congressional candidates for the 2021-2022 election cycle. Identified and recruited congressional nominees by identifying key districts, candidates, and races. Interviewed and vetted congressional candidates. Oversaw and organized select training for candidates. Collaborated with stakeholders like organization leadership, volunteers, and staff to develop new tools for managing nominations, train candidates and team members like technology manuals, candidate recruitment manual, resources toolkit, digital security training and more. Led candidate recruitment political strategy for the beginning of the 2021-2022 election cycle and aided communications with social media communications in an auxiliary capacity. Shaped public messaging and comms strategy for candidate recruitment process to achieve short and longterm goals for the 2021-2022 election cycle. Developed a detailed Diversity Strategy and implemented organization DEI goals within candidate recruitment and the candidate recruitment team. Designed a detailed interactive CRM database to effectively and efficiently process 100s of nominations for the 2021-2022 election cycle, modernizing dated materials to reflect PAC mission and progressive policies and creating an intuitive, transparent and equitable system for data and vetting. Used the CRM system to create detailed reports on endorsed congressional candidates, demographics, careers, political strategy, and other key data points to help develop candidate recruitment political strategy.