Belgium
Master in Organizational Management - Business Administration • Senior Sales & Marketing Professional • Cosmetics, FMCG & OTC • Local & International Experience • Customer & Shopper Marketing • Key Account Management • Strategy & Analysis • P&L Management • +10y People Management • Internal & External Stakeholder Management
Leading the commercial strategy and operations at Laboratoires Filorga (part of the Colgate-Palmolive Skin Health Group) for the Benelux region, including overseeing a team of 17, responsible for driving sales performance across pharmacy and perfumery channels. Key responsibilities include: - Cross-functional team leadership - Full P&L responsibility - Developing and implementing commercial strategies in collaboration with HQ - Leading sales analysis, forecasting and reporting - Monitoring KPIs to optimize inventory and product rotation - Coordinating product launches and marketing activities with global teams - Managing the operational marketing budget and trade initiatives - Recruiting, coaching and developing team members - Ensuring strong cross-functional collaboration in a matrix environment
- Leading the business development of Efficient Supermarkets, Value Retail, Drug & Pharma for Colgate-Palmolive in Belgium - Direct management of Aldi & Lidl : Defining and executing the tailored strategic sales plans Plan, prepare, negotiate and implement customer engagement initiatives (annual agreements, new product introductions, promotional programs, category related projects, in-store initiatives, etc.) Supporting the execution of the category and brand strategies - Supervision of 2 Customer Development Managers - Home Care (Soupline, Ajax, La Croix), Oral Care (Colgate, elmex, meridol) and Body Care (Sanex, Palmolive, Tahiti, Unicura) - Mass retail & pharma (OTC)
- Defining and executing the tailored strategic sales plans for Ahold Delhaize - P&L management - Plan, prepare, negotiate and implement customer engagement initiatives (annual agreements, new product introductions, promotional programs, category related projects, in-store initiatives, etc.) - Supporting the execution of the category and brand strategies of Oral Care (Colgate, elmex, meridol), Body Care (Sanex, Palmolive, Tahiti, Unicura) and Home Care (Soupline, Ajax, La Croix)
- Leading the development of insight-based shopper marketing solutions for the Colgate Oral Care brands (Colgate, elmex, meridol) - Leading the Retail Category Development process and activating the Category Growth Drivers of the customer plans - People management (2 direct reports) - Mass retail & pharma
- Leading the development of the Telenet & BASE Future Retail Concepts - Driving shopper experience and customer journey in retail, as part of the omni-channel strategy - Steering the various strategic retail development and innovation projects
- Leading the IAP (Integrated Activity Plan) process for Europe relating to the Bacardi Rebel Brands (Eristoff vodka, William Lawson’s whisky and Oakheart rum) - Defining the European channel strategy, point of sales guidelines and POSM assortment - Developing the purchaser marketing programs and activity communications - Driving alignment of execution across European markets incl. budget accountability - Alcoholic beverages industry - Direct to retail
Development of purchaser marketing programs and all below the line marketing activities for Bombay Sapphire gin and Grey Goose vodka within Northern European, including leading a team of 4 direct reports.
Development of purchaser marketing programs and all below the line marketing activities for the Bacardi Dark Spirits within Northern Europe. (Dewar’s blended & single malt whiskies, William Lawson’s, Baron Otard and D’Ussé), including leading a team of 2 direct reports.
- Planning and total follow-up of all promotions and tailormade actions for Key Accounts - Development, production and distribution of promotional tools and POS material - ROI analysis and reporting of results - Develop trade marketing plans, draw up budgets and translate these budgets to the different retailer COOP plans - People management: 1 direct report (= Promotions Coordinator Estée Lauder & Clinique) - Cosmetics - Direct to retail
- Planning and total follow-up of all promotions and tailormade actions for independent customers - Development, production and distribution of promotional tools and POS material - ROI analysis and reporting of results - Develop trade marketing plans, draw up budgets and translate these budgets to the different independent customers - Cosmetics - Direct to retail