Stolberg (Rhld.), North Rhine-Westphalia, Germany
Experienced leader with an entrepreneurial mindset and background in the pharmaceutical industry; as well as medical technology and home care business, OTC pharmacy marketing. Passionate new business developer with excellent influencing skills. Ability to create a strong vision to build high- performing (sales) teams. • Confident and fast decision-maker • Strong marketing communicator with storytelling skills focussed on behavioural change • Enjoy finding solutions for complex and difficult challenges • Crisis resilience • Fast & in-depth learner through listening • Creating clear purpose to enable change • Recognized for building trust and strong relationships
Heading the marketing team for the rheumatology portfolio in Germany; close co-operation with cross-functional teams (sales, medical, market access, digital) and alignment with the EU and global teams on the localization of product strategies. Driving the best-in-class launch of a new treatment option in two rheumatology indications; ensuring impactful branding & marketing program and sales force readiness with an accelerated launch timeline. - Reporting to Franchise Head - Staff in team: 8 marketing & digital leads / trainees
Responsible for the launch preparation for our pipeline products in rheumatology by leading the transversal launch team (medical, marketing, legal, compliance, supply, regulatory, etc....). Close co-operation with the EU launch engine to ensure localization of global strategies. Actively supporting the EU Digital Business Transformation Teams using agile marketing and and creating omnichannel customer journeys. - Reporting to Franchise Head Germany
Turn around of hospital portfolio (Zalviso / Bridion / Esmeron); winning global excellence award for exceptional performance in 2018. Boosting sales for global core brand (Qutenza) in the German market by changing the selling approach, sharpening targeting and promotional messaging and through building a high-performance sales team; achieving 28% growth for a 10-year-old brand despite limited customer accessibility during the pandemic. • Reporting to General Manager as member of the German management board • Additional assignment as Global Lead Zalviso (since July 2019) • Staff in team: up to 21 (marketing & key account managers)
Starting the new BU to be ready to take over the APO-go pump & pen business from STADA in July 2016. Ability to make fast decisions in setting up the external home care service, recruiting a competent sales team, creating all promotional / training materials within six months. Winning almost 100 new patients, transfer back to STADA after exit decision. • Reporting to General Manager as member of the management board • Staff in team: up to 9 (marketing & key account management)
Development of market entry communication strategy of an innovative drug / medical-device combination treating post-op pain (Zalviso) for roll-out across Europe. Creation of a strong brand & launch package with great internal buy in and strong customer acceptance. • Reporting to Vice President Head of Hospital Business
Strategic guidance for all OTC pharmacy brands across the Nordic / Baltic region; representing the region in the international brand teams. • Reporting to NORDIC Head of Pharmacy brands
Responsible for the launch of Hansaplast Heat Patch and re-launch of foot care portfolio.
Profound marketing education at an industry leader in consumer goods / OTC-pharmacy marketing. • Supporting the Marketing Team Eucerin in Germany; launching an innovation in face care • Working as a sales rep in the German retail team; full responsibility for a region • Part of the Marketing Team NIVEA in Kenya (Nairobi); launching innovations in NIVEA Sun & Face Care • International Marketing Team NIVEA Beauté; preparing the re-launch of the portfolio