Hamburg, Hamburg, Germany
Senior commercial and partnerships leader with 15+ years of experience driving enterprise growth across digital advertising, media, and AdTech. I’ve worked with global brands, agencies, and platforms including Spotify, eBay, and Amazon to build scalable revenue strategies, grow strategic partnerships, and deliver measurable business impact across Audio, Video, Programmatic, and Omnichannel media. Known for combining strategic thinking with hands-on execution, I thrive in fast-moving, matrixed environments and consistently exceed commercial targets while building long-term client and stakeholder relationships.
• Leading strategic advertising partnerships across the DACH region, working with brands and media agencies to drive growth through Vinted Ads' retail media and marketplace advertising solutions. Focused on building long-term partnerships that create value for advertisers while supporting Vinted's mission to make second-hand the first choice.
• Focused on executive upskilling, industry networking and evaluating the next strategic opportunity within enterprise sales, partnerships and digital advertising leadership. • Completed the Marketing Leadership Masterclass (A*) with emphasis on commercial growth, organizational transformation and leadership effectiveness.
• Helped FMCG brands activate omnichannel strategies across creative, media, data and measurement; including growing adoption of CTV and high impact video. • Connected client priorities with Teads’ full funnel solutions and guided them toward smarter, more effective investment decisions.
• Managed and grew a portfolio of major global brands with a focus on long term partnership and measurable business impact. • Guided clients like Nestlé, Mars, Mondelez, Unilever, Ferrero, P&G, Adidas, LinkedIn, eBay and Tchibo with insight driven, multi format strategies. • Collaborated with Spotify Studios on flagship brand moments and moderated sessions at All Ears, strengthening partner engagement.
• Built strong relationships with MGMP, OMD, dentsu, pilot and others, strengthening Spotify’s presence across key agency groups. • Helped agencies unlock the full value of Spotify’s solutions and drive incremental investment. • Ensured smooth campaign delivery through close alignment with internal teams.
• Oversaw all digital advertising activities across agencies, clients and sellers, ensuring strong performance and seamless execution. • Led the Carrier Business in close collaboration with the Fulfilment team, driving significant growth across partners like DHL, Deutsche Post, Hermes, GLS and UPS. • Owned key verticals including P&A/Automotive, Travel and Carrier, and strengthened relationships with agency partners such as Dentsu, Omnicom, Pilot and MGMP.
• Grew key accounts and supported agencies across multiple verticals to drive consistent revenue acceleration. • Expanded eBay’s advertising footprint through thoughtful planning, cross functional alignment and strong client partnerships.