India
Most Shopify stores look good. Very few are built to convert. I'm Saad, a Shopify Developer who helps DTC brands build, optimize, and scale Shopify stores that don't just look great, but perform. My work covers the full Shopify ecosystem: 🛠 Development • Custom Shopify theme development (Liquid, HTML, CSS & JavaScript) • Flexible section and template architecture for scalable storefronts • Shopify Plus implementations, checkout customizations, scripts, and B2B functionality • Third-party app integrations and custom API connections 📈 Performance & Conversion • CRO-focused landing pages, funnels, and advertorial experiences • Core Web Vitals and site speed optimization • Shopify Flow automations and operational workflows 🔗 Tracking & Marketing Infrastructure • Klaviyo email and SMS integrations • GA4 setup, event tracking, and analytics implementation • Meta Pixel, TikTok Pixel, and server-side tracking I don't just build Shopify stores. I build systems that load faster, convert better, and integrate seamlessly with the tools brands rely on to grow. Whether you're launching a new store, improving conversion rates, or scaling an existing brand, I bring both the technical expertise and e-commerce understanding needed to make it happen. If you're working on a Shopify project and need a developer who understands both code and commerce, let's connect. 📩 Send me a message. I typically respond within 24 hours.
Own end-to-end Shopify development — theme architecture, feature builds, and performance across the full storefront. • Built custom Liquid themes with modular section architecture, enabling the marketing team to ship new pages independently without developer input. • Improved Core Web Vitals and PageSpeed scores by auditing and resolving LCP, CLS, and INP bottlenecks across the storefront. • Shipped CRO-focused landing pages and A/B test variants in close collaboration with marketing, consistently optimizing for mobile-first conversion.
Worked on back-end performance and front-end integration for an e-commerce platform across a year-long freelance engagement. • Diagnosed and resolved server-side bottlenecks, improving response times on high-traffic product and category pages. • Built and maintained API integrations between back-end services and front-end UI — keeping data consistent across cart, checkout, and product flows. • Owned bug triage end-to-end — identifying root causes, shipping fixes, and documenting resolutions to prevent recurrence.
Managed full-cycle Shopify development for DTC brand clients — from custom theme builds to integrations and operational automation. • Delivered pixel-accurate Shopify storefronts using Liquid with flexible section architecture; implemented Shopify Plus features including custom checkout scripts, automated discounts, and B2B configurations. • Integrated Klaviyo, GA4, and Meta/TikTok pixels (including server-side tracking) across client accounts, ensuring clean attribution data for paid campaigns. • Optimised Core Web Vitals and built conversion-focused landing pages and funnels; automated post-purchase and segmentation workflows via Shopify Flow.
Supported web development and CRM operations across WordPress and Shopify client projects at a multi-platform e-commerce services company. • Managed backend CRM systems — configuring integrations, maintaining data pipelines, and resolving sync issues between platforms and third-party tools. • Optimised WordPress and Shopify stores for performance and SEO — implementing custom theme changes, improving load speeds, and applying on-page best practices. • Built API integrations between storefronts and external services, supporting inventory, order management, and customer data workflows.
Built and shipped product features in a fast-moving early-stage environment, working directly with the CTO and CEO through tight iteration cycles. • Developed LangChain-based integrations to support AI-assisted features within the product — contributing to the core intelligent workflow layer. • Handled daily debugging and code reviews, maintaining application stability across active development sprints. • Translated product requirements into implemented features across front-end and back-end, from spec to deployment.