Saad Javaid

Customer Experience & Marketing Manager | B2B Video Production + Event Coverage | Paid Media Strategy (LinkedIn/Meta) | Toronto GTA

Greater Toronto Area, Canada

About

I’m a performance marketer specializing in Meta and Google Ads, focused on generating leads, improving ROAS, and scaling campaigns through data-backed strategy and creative testing. I’ve worked with businesses across real estate, retail, and service industries in the UAE, Australia, and Canada, building campaigns that drive measurable growth. I bring a strong grasp of the full marketing funnel, from audience targeting and A/B testing to landing page optimization and reporting. I also integrate automation tools like Zapier, Make, and ChatGPT into my workflows to streamline lead follow-ups, reporting, and campaign management. To support broader digital systems thinking, I’ve also led a SharePoint migration project for a Toronto-based school and built an RPA bot in UiPath to automate invoicing tasks, adding technical depth to my marketing work. Skills: Meta Ads, Google Ads, Funnel Strategy, A/B Testing, Retargeting, CRM Automation, Zapier, UiPath, ChatGPT, SharePoint Consulting, Campaign Analytics I’m open to opportunities in paid media, growth marketing, and AI-powered automation, let’s connect.

Experience

  • Marketing Content Manager at Creative Officials Media
    Sep 2025 - Present · 10 mos

    I help corporate teams plan, produce, and distribute video content that supports real business goals, stakeholder communication, brand credibility, recruitment, and event visibility. I’m a Customer Experience & Marketing Manager / Ads Strategist at Creative Officials Media Inc. Based in Toronto and serving the GTA (including Woodbridge/Vaughan), I work with decision-makers and stakeholders to turn “we need coverage” into a clear production plan, clean approvals, and deliverables that are easy to use across LinkedIn, websites, internal updates, and sales enablement. What I Do: ✅ Scope the right deliverables (what to capture + what to publish) ✅ Build a production plan around your timeline, approvals, and brand standards ✅ Coordinate pre-production details so shoot day runs smoothly ✅ Ensure deliverables are stakeholder-ready and easy to deploy across channels ✅ Support distribution with paid media strategy (LinkedIn/Meta) when needed Common deliverables we support: * Corporate events (AGMs, galas, luncheons, award shows, company anniversaries) * Conference + stakeholder updates * Demo and testimonial videos * Executive & team headshots * Golf events + sponsor-first coverage

  • Limelight Weddings (On-site)
    • Creative Director
      Feb 2021 - Present · 5 yrs 5 mos

      Currently working in multiple photography roles, helping businesses develop their content and marketing strategies. A digital marketeer with experience in SEO, Google Ads and Marketing for Meta. Looking to get hands on possibilities of AI integration in marketing.

    • Operations Manager
      Jun 2017 - Jun 2023 · 6 yrs 1 mo

      • Founded a Photography and Videography company in 2017 after three years of skill acquisition. • Obtained certifications from industry leaders Nikon and Canon as part of ongoing professional development. • Covered 500+ corporate and wedding events domestically and internationally. • Photographed high-quality images for various print and digital projects. Edited, toned, captioned, and uploaded photographs for publication. Completed complex photo shoots at indoor and outdoor venues.

  • Technical Sales Specialist at Henry's
    Aug 2023 - Mar 2026 · 2 yrs 8 mos

    Provided consultations to businesses and individuals for their content creation setup using my own content marketing skills, guiding them in choosing the right professional equipment Successfully generated more than $225,000 in sales revenue within a record-limited span of 3 months for major partnership brands such as Sony, Canon, Nikon, Sigma, and Aputure • Increased new sales by more than 25% by leveraging customer-oriented marketing strategies to build relationships and convert prospects into paying customers • Maintained customer satisfaction by providing solutions for business pain points focused on addressing customer needs Stayed informed about the latest trends and technologies in the content creation world and helped professionals leverage technological advancements to enhance quality and productivity

  • Studio Manager at Stoichea Studio
    Mar 2020 - Dec 2022 · 2 yrs 10 mos

    Managed and directed external and freelance photographers to deliver on-location photo projects. Ensured seamless delivery of projects in a timely manner and coordinated with different teams throughout the job. Directed and helped executed over 150 shoots, maintaining good customer relations and production management.

  • Lead Photographer at The Wedding Poets
    Feb 2018 - Dec 2022 · 4 yrs 11 mos

    Efficiently managed over 350 shoots in a 4-year period. Succesfully ccomplished almost 99% customer satisfaction.