Stephanie Kirkham

About

Data-first storyteller and strategy partner, trusted by founders and growth-stage brands to decode complexity and uncover scalable solutions. I translate raw data into clear, compelling narratives that align teams, drive decision-making, and elevate performance. With deep industry expertise across DTC, eCommerce, and omnichannel planning, I build intuitive benchmarks and visual frameworks that clarify the current state—and illuminate where we’re going next. Known for leading by example, embracing curiosity, and driving collaborative momentum at every level. “If you want to go fast, go alone. If you want to go far, go together.”

Experience

• Consultant | Growth Strategy & Analytics for DTC & Omnichannel Brands at pdrn Consulting
  Feb 2020 - Present · 6 yrs 5 mos

  Proven leader in GTM strategy across high-growth DTC and omnichannel brands. Skilled at aligning planning and marketing to P&L outcomes and full-funnel success. Known for driving category leadership through data-backed storytelling and sharp narrative positioning. Relentless in testing, iterating, and optimizing digital campaigns to accelerate eCommerce growth. Trusted growth partner to founders—crafting scalable strategies and wearing multiple hats in agile, fast-paced environments. Expertise Landscape: Strategic Growth & Planning - Merchandise Financial Planning (MFP / MP&A) - KPI Evolution & Business Process Improvement - Performance Forecasting & Scenario Planning - Direct-to-Consumer (DTC / D2C) Strategy - P&L-Aligned Marketing Strategy - Brand Positioning & Value Proposition Development Digital Marketing & Customer Activation - SEO / SEM Implementation - Digital Campaign Execution - CRM & Lifecycle Marketing - Paid Media Strategy - Conversion Rate Optimization (CRO) Analytics, Insights & Optimization - Measurement & Attribution Strategy - Customer Lifetime Value (CLV) Analysis - Data Visualization & Dashboarding - eCommerce UX & Merchandising Analytics - First-Party Data & CDP Strategy - Attribution Modeling & Marketing Mix Optimization

• Director, Marketing Analytics at Cineplex
  Feb 2022 - May 2025 · 3 yrs 4 mos

  Digital & Loyalty (Scene+)

• Superhost at Airbnb
  Jun 2019 - Aug 2020 · 1 yr 3 mos

  Experienced host, dedicated to providing outstanding hospitality.

• Director, Planning at Hudson's Bay Company
  Sep 2018 - Jul 2020 · 1 yr 11 mos

  Director, Store Planning Jan 2020 - Jul 2020 Director, eCommerce Planning Sept 2018 - Jan 2020

• adidas (3 yrs 2 mos)
  • Planning Manager
    Aug 2015 - Sep 2018 · 3 yrs 2 mos

    Direct to Consumer Brands: adidas & Reebok Channels: eCommerce, Inline, Factory Outlet

  • Advanced Analyst, eCommerce Western Europe
    Sep 2017 - Mar 2018 · 7 mos

    Assignment within the Advanced Analytics team supporting eCommerce for Western Europe