Amsterdam, North Holland, Netherlands
I strongly believe that by 2030, no company will be able to avoid the circular economy. This is why in 2022, I left a cozy job and put all my energy into building a global ecosystem where no resources are lost. If my experience in UX and consulting for large automotive and FMCG brands has taught me one thing. My customers never thought about the circular economy. Back then, focusing only on maximising the linear business model behind their products. That might sound like a shame, but isn't! It's an opportunity. After 2 years of building a global infrastructure for e-waste collection and recycling in the Global South, Minimise is now at the forefront and uniquely positioned to solve the biggest upcoming demand of this and future decades. The demand: 1. to show that production & retail isn't equal to planting trees. 2. for alternative sources of resources for production. Now we're one of the few actively working towards a fully traceable and transparent reverse supply chain of e-waste from countries without infrastructures. Enabling our partners in the Global South to scale and create a recycling powerhouse economy of their countries. More will come, and we welcome them. Join me on this journey! Together to a future of circular electronics.
We can only build a circular economy together. Luckily I can rely on the most capable team of founders and global partners I've encountered. As founding CEO of Minimise, me and my team have explored and validated the e-waste space endlessly until we found our calling. Building the global infrastructure for circular resources and traceable impact. Through constant development iteration, customer conversations and supplier negotiations, we've built something I'm incredibly proud of. A global network of partners collecting, dismantling and recycling e-waste in an environmentally-sound manner, and transparently documented. We've proven that a small start-up team can make a difference on a global scale, with our activities in 7 countries in the Global South thusfar. Our focus has been a relentless mission towards a circular economy, and an understanding that our daily activities make a real tangible impact on the future. The goal is to continue spreading that passion every day, and create a circular economy that nobody can avoid using.
Promoting and consulting the company into a digital transition. Enabling digital design thinking and UX frameworks for the development of new ideas.
Guided clients to define their concepts into concrete products. Challenged their ideas through workshops and use case brainstorming. Modeled the business side of their ideas for them and transitioned into a PM/PO role for the development phase.