London, England, United Kingdom
Digital Marketing • MarTech • AdTech • Data Platforms • Not much into LinkedInLunacy
Product Owner for AdTech at Remitly, within Engineering leadership team. I lead the strategy and execution for our marketing technology stack across attribution, measurement, and campaign optimisation. I own the vision for how we design, govern, and evolve AdTech systems so teams can launch campaigns confidently, trust their data, and adapt to an increasingly privacy-constrained ecosystem. This includes shaping our approach to attribution models, event data architecture, vendor integrations, and self-serve tooling. You'll find me tinkering with attribution modelling, designing first-party event pipelines for optimisation, and exploring the pros and cons of build or buy data systems. I lead multi-product AdTech enablement across all Remitly global products supporting the core remittance business, B2B, lending, and new product launches.