Makati, National Capital Region, Philippines
- Over 22 years of extensive experience in Pharmaceuticals with a blend of Marketing & Sales. - Well-rounded experience of managing Marketing teams in India & Asia-Pacific region. - Long Range Portfolio Planning for Asia team with Strategy, Business Development teams & Regulatory teams. - Hands on experience in charting out business strategies and measuring the impact of key marketing tactics and strategies and their financial impact. Brand Management - Demonstrated expertise in Strategizing, development & implementation of promotion plans, ; known for strong ability of root-cause analysis, driving innovation and fueling sustainable growth and delivering mega-brands. - Substantial experience in outside-in benchmarking, competitor analysis, market development, opportunity assessment, Channel assessment, identifying market gaps, New Product launch and PLC management - Demonstrated cross-functional and cross-cultural collaboration to drive various projects to completion. - Developed strong customer relationships to gain market understanding as well as aid market access for new products through pricing and KOL understanding Business Operations - Currently responsible for managing business operations of Philippines. - In the last assignment for Sri Lanka, transformed the de-growing business in 2014 to the fastest growing company in represented market gaining 3 ranks growing faster than market & 2nd highest growth on 3years CAGR among Top 25 players. - Toppled the leader in Dermatology to lead the market with highest growth Awarded for best market ranking across Asia market. Leading business through a mix of strong marketing driven business, strategic decisions, product mix prioritization/rationalization & People motivation
Responsible for Developing & managing business for key markets of South- East Asia namely Philippines, Vietnam, Myanmar, Cambodia & SriLanka
- Deliver operational leadership and assume full P&L responsibility, ensuring the company sustains market share in SriLanka & deliver profitable growth - Direct the day to day operational management of the SriLankan business, applying as required a hands-on approach to producing solutions to strategic, commercial, operational & personnel related challenges which impact on Secondary & Primary sales - Devise marketing strategies with Corporate marketing team as per local requirement & ensure implementation - Participation in major Conference to build Corporate perception - Ensure day-to-day operations maintain a continued alignment with overall corporate policy, strategy & direction - Lead the constant drive and focus to improve operational efficiency via process, people or practical measures. In effect raise the bar on business performance delivery. - Deliver performance management objectives, agreed business plans, budget and targets and report on both plus and minus factors impacting on the business. In essence, adopt a “no surprises” approach to reporting and leadership.
Leading Marketing in emerging markets of Asia: Malaysia.Philippines, Vietnam, Srilanka, Myanmar, Cambodia & Laos - Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed. - Giving strategic direction to local marketing teams.Provide significant input into the annual marketing plan, specifically: sales forecasts for each product (taking into consideration past history, market trends, competitive activity and required sales effort), allocation of expenses between products , required sales promotion programs and the marketing materials needed to accomplish the goals - Updating company senior management on a regular basis on developments within Marketing, and working with them on cross-functional projects - Develop Disease Management analyses of therapeutic areas of relevance, and strategic assessments of the company’s products in all operating markets - Coaching of Product Managers in various aspects of management (eg budgets, resource allocation, etc.) - Financial management of marketing programs including budget planning, resource allocation
Managing anti-hypertensive portfolio of Cardiovascular division. Planning new launches to augment portfolio Identification of new launches
Managed Cardiovascular therapy of 65Cr from mature brands to new launches in anti-hypertensive & oral anti-diabetics Designed and improved business process in branding, logistics, business analysis, segmentation, product portfolio management, sales and market research. Identification of therapy gaps & planning new launches for the division.
Area Sales Manager in Cardio-Diabetic Division in Orissa
Understanding Cardio-Metabolic market & marketing of Cardio-Vascular, anti-diabetic & speciality products for Diabetic Foot. Organising scientific programs like CMEs & RTDs for doctors Managing Sales of Cardio-metabolic & anti-diabetic products