Greater Paris Metropolitan Region
I use marketing as a powerful engine for transformation to energize growth and ensure the sustainable success of companies. I bring my expertise to support you in sectors like industry, packaging, luxury, home and tableware, premium spirits and wine. I am driven by an insatiable curiosity to design the future, creating value through innovation, premiumization, and differentiation to develop the business. I have built my experience over nearly 30 years as a Global Director of Marketing & Communications, and have been an active member of executive committees for 20 years at two world leaders in the luxury glassware and tableware industry: Saverglass and Arc. I have worked in Europe and Asia - China and Japan, in the Americas - the USA and Mexico - not to mention MEA and Australia, including 10 years of expatriation in the USA and Spain. You are looking to strengthen your marketing & communications or executive management to accelerate your international development or transform your business model. > My Strengths: 360° Strategic Vision Building Brand Leadership & Brand Equity Digital Marketing International Business Development Product Innovation and Development & Collection Management Enhanced Customer Experience Budget Management Team Leadership and Development External Communication Sustainability and CSR International Strategic Project Management > Soft Skills: Intercultural Leadership Strategic Thinking Rigorous Analysis and Design of Innovative Solutions > Expertises: Business Growth #StrategicVision #StrategicMarketing #FiveYearBusinessPlan #MarketingStrategy #Transformation #GrowthStrategy #GrowthDynamics #GlobalMarketingPlan #MarketResearch #DataDriven #SustainableBusiness Innovation #DigitalTransformation #DigitalMarketing #Innovation #InnovationMarketing #ProductDesign #ContentMarketing #LeadGeneration Leadership #BusinessPartner #InternationalTeamManagement #InterculturalManagement #StrategicInternationalProjectManagement #BuildingMarketingCommunicationDepartments CSR #CSR #CSRPolicyStructuring #GlobalCSRCommunication #PromoterOfCSR Specialties #GlobalMarketing #BrandManagement #BrandEquity #CustomerExperience #CRM #ProblemResolution #CommittedLeader #StrategicCommunication #360°Openness #PerformanceOriented #Adaptability #Organization #BudgetaryCompliance #PremiumizationSpecialist Contact: [email protected]
SPIRITS I BEAUTY I HEALTHCARE & MEDICAL I CONSUMER
Consulting : - Consulting missions in the glass packaging industry - MassChallenge Switzerland: Year-round participation as a judge in selection sessions and semi-finals, alongside young Swiss and international entrepreneurs and startups. MassChallenge aims to support ambitious startups and entrepreneurs by providing guidance to accelerate their growth. The goal: to generate a positive impact through innovation, fostering resilience to climate challenges and promoting sustainable solutions.
Member of the Executive Committee Acting as a Business Partner: - Contributed to significant company growth, from €240 m sales in 2010 to €800 m in 2022 - Assessed markets ‘top-line’ (VDD), designed and implemented global marketing plans - Identified significant market opportunities, leading to the construction of a €120 m plant in Mexico, the doubling of production capacity four years later, and the tripling of sales in North America. Developing the marketing function with a view to performance: - Created and developed the Marketing and Communications department - Put a multi-disciplinary, multi-cultural team together - Structured the global agency network and product design team - Defined the digital strategy and deployed it, exceeding objectives: users/leads for website, engagement vs. social networks and direct marketing campaigns. Encouraging the creation of value-adding solutions: - Designed a premium, differentiating range of spirits, wine and perfume products - Enriched the collection by +40% new products in 10 years - Introduced offer conceptualization - Created brand identity for Saverglass - Developed events for design agencies and customers - Saverglass designers' days - focusing on consumer trends, innovation and decor creation. - Saverglass = the world's benchmark brand in the premium segment for: design, quality and innovation. Meeting the challenges of sustainable development: - Structured the Group's CSR policy and message - Designed and drafted the first 2 CSR reports - 2021 and 2022 - Recognized by customers and by Ecovadis > Saverglass joins the Top 25% of companies evaluated - - Conceived and launched the global communication campaign 'IT'S ALL ABOUT DOING'
Member of the B2B Division Executive Committee, of the Strategic Marketing Committee and Group Transformation Program Designing proactive, tailor-made solutions: - Created a dedicated approach aimed at key account decision-makers - Coca-Cola, Pernod Ricard, Diageo, Nestlé,... - Global approach, from account analysis to production of customized proactive solutions - Developed, with the sales team, a multimillion-pieces loyalty program (Mc Donald's x Coca-Cola x Arc) on 3 continents. Innovate to Transform - In charge of steering the strategic 'products' project as part of the Group Transformation Program - Designed & launched 2 global product lines - glass preservation boxes: Pure Box/ Keep'n Box - Results: Commercial success for the new preservation ranges and new source of revenue for the Group. Significant achievements : - Implemented strategic plan and rolled out by business and region - Managed product development and integrated B2B design department: approx. 800 products created and developed/year - Management of a multi-disciplinary, multi-country team - Europe, Asia and the Americas
- Redesign of brand platform (values, territory/positioning and guidelines) - Roundtables & consumer tests - multi-country - Speaking engagements / and press and PR
- Successful national launch of advertising campaigns for the Luminarc brand in Spain and Portugal, propelling the brand to first rank in terms of spontaneous awareness and market share in both countries. - Revitalization of FMCG, food service and B2B activities for sustained growth
Co-managing profit center and sales