Los Angeles Metropolitan Area
Retail Program Manager with 13+ years of experience driving merchandising strategy, promotional performance, and space optimization across large-scale retail environments. I specialize in building scalable processes, aligning cross-functional stakeholders, and translating data into execution across multi-store operations. My background spans program management, retail strategy, merchandising, analytics, and category management.
Led end-cap and seasonal programs across 20+ categories and 62 stores, driving cross-functional alignment between category, marketing, supply chain, and operations teams. • Established scalable planning cadences, audits, and execution frameworks, improving delivery to 95% on-time across teams • Drove an average 170% lift in promotional performance through data-driven trade plan strategy and syndicated performance analysis • Standardized planogram governance at scale, achieving 97% defect-free execution and reducing manual analysis by 25–30 hours per month • Built a store-level space allocation model to optimize macro end-cap decisions and improve category-level effectiveness
Led enterprise-level merchandise planning and space strategy initiatives across 27 stores, partnering with senior leadership to improve category performance and operational efficiency. • Drove 8% YoY sales growth through data-driven layout optimization and promotional strategy • Built and scaled space planning programs supporting 3 new store openings and 8 remodels • Established SOPs and cross-functional governance to improve execution consistency across formats
Managed strategic retail programs across national accounts including Target, Best Buy, AT&T, Verizon, Comcast, and DirecTV. • Led end-to-end promotional and assortment strategy across physical and digital channels • Allocated promotional funding using POS performance and demographic insights • Coordinated cross-functional marketing execution for major releases
Owned 11 center-store categories across 167 stores, managing 2,000+ SKUs and 325+ planograms. • Delivered $110M+ YTD sales and exceeded margin targets by 731 bps • Generated $89K in weekly profit growth through pricing and promotional optimization • Managed 130+ vendor partnerships including Coca-Cola, PepsiCo, and Nestlé • Led sourcing and launch of 500+ SKUs while overseeing end-to-end retail program execution