Dubai, United Arab Emirates
I’m a commercially driven Business Director with 18+ years’ experience growing agencies, leading client relationships, and delivering marketing that drives real business results. I currently lead The Talented Agency in Dubai, where we’ve evolved from an event staffing business into a broader marketing partner. Through this, we launched The Social Agency, a dedicated arm focused on content, social, and performance marketing, allowing us to offer clients a more complete growth solution. Across both agencies, I lead business development, client strategy, and delivery, ensuring everything we do is aligned to commercial objectives, not just output.
Leading strategy, client growth, and delivery at The Social Agency, working with brands to turn content, media, and digital activity into measurable business results. Responsible for driving revenue through new business, expanding existing client accounts, and delivering integrated campaigns across content, social, and performance marketing. Hands-on across client strategy, campaign direction, and delivery, working closely with creative and performance teams to ensure work is aligned to commercial objectives, not just output.
Lead overall business performance across commercial strategy, client acquisition, and delivery at TTA, driving growth beyond traditional event staffing into content and marketing. Responsible for scaling revenue, winning new business, and expanding client relationships through a more strategic, performance led approach. Through this, we evolved the business into a more integrated model, launching The Social Agency to give our clients a full-service solution across content, social, and performance marketing.
Led revenue growth across key client accounts and new business at Mosh, a leading social and digital agency in New Zealand. Focused on expanding client relationships, increasing retainer value, and driving commercial growth through strategy led content, social, and performance campaigns. Worked closely with clients to identify opportunities, shape campaign direction, and deliver integrated marketing across content, social, and paid media, ensuring all activity was aligned to business outcomes, not just output. Played a key role in strengthening account performance and retention, while supporting teams across strategy, creative, and delivery to maintain high standards across all client work.
Supported the launch and digital rollout of Coca-Cola Arena, working across marketing, sponsorship, and digital channels to build brand presence and commercial visibility ahead of opening. Managed relationships with global sponsors including Coca-Cola, Visa, and Marriott, ensuring brand visibility was executed across digital platforms and in venue assets in line with commercial agreements. Worked closely with internal teams, agencies, and stakeholders to deliver integrated campaigns and activations, aligning digital, content, and on site execution across key events and announcements. Played a key role in coordinating sponsor activity, digital placements, and campaign delivery within a fast paced, high profile live event environment.