Ryan van Hulst

Aviation & Infrastructure | Digital & Technology-Enabled Solutions | Global Business Development

Netherlands

About

Sales manager operating across global markets, positioning aviation consultancy and technology-enabled solutions in complex enterprise and multi-stakeholder environments. Focused on converting stakeholder needs into clear value propositions, strong pipelines, and long-term partnerships. With experience in sales, business development and operations, I combine a commercial mindset with operational understanding - enabling me to navigate long enterprise sales cycles and bridge strategy and execution. Working internationally, I collaborate with airports and industry stakeholders to shape future-ready infrastructure while championing technology-led transformation. I work closely with technical and delivery teams to translate complex capabilities into outcomes for decision-makers, aligning commercial strategy, client needs and delivery expertise to drive sustainable value creation.

Experience

  • Global Sales & Business Development Manager at NACO, Netherlands Airport Consultants
    Dec 2022 - Present · 3 yrs 8 mos

    • Managing complex enterprise sales cycles across international aviation and infrastructure markets, positioning digital solutions and consultancy to secure long-term strategic partnerships. • Coordinate regional account management, implementing a structured operating model to improve alignment, transparency and deal progression. • Drive commercial development across key markets, expanding consultancy and digital solution adoption while accelerating account growth through cross-sell and upsell initiatives. • Strengthen qualification, prioritisation and opportunity quality through improved commercial positioning and cross-regional collaboration. • Represent NACO externally and contribute to strategic commercial initiatives, enhancing market visibility, stakeholder engagement and opportunity creation. Contributing to the continued development of NACO’s global commercial structure and regional account framework, supporting revenue growth through strengthened pipeline quality, account expansion and long-term client retention.

  • Student Ambassador at Lund University School of Economics and Management
    Sep 2021 - Aug 2022 · 1 yr

    • Represented the MSc in Management programme, building and maintaining relationships with prospective students and external stakeholders. • Acted as a liaison between faculty and students, supporting engagement, communication and programme visibility.

  • Passenger Operations - Floor Management at Schiphol
    Sep 2018 - Jul 2021 · 2 yrs 11 mos

    • Ensured a smooth passenger experience across terminal operations, managing passenger flow and preventing bottlenecks. • Monitored compliance with operational and safety procedures within a high-traffic international airport environment. • Provided on-the-ground coordination and support during incidents and emergencies. • Acted as a key point of contact between operational teams to maintain efficiency and service quality.

  • Business Development (Bachelor Thesis – Business Model Innovation) at Fokker Services B.V.
    Feb 2019 - Jul 2019 · 6 mos

    • Conducted strategic research on business model innovation in response to changing industry dynamics and customer needs. • Advised Fokker Services on new value propositions and commercial models to strengthen long-term customer engagement. • Delivered actionable recommendations aligned with market developments in the aviation services sector.

  • Business Development & Sales (Internship) at Lufthansa Group
    Jul 2017 - Feb 2018 · 8 mos

    • Supported account management and marketing teams in driving business development and sales growth within the Dutch market. • Contributed to account steering, market analysis and commercial performance reporting. • Assisted in campaign development and client engagement initiatives.