London, Canada Metropolitan Area
I bring 20+ years of marketing and sales leadership experience across manufacturing, B2B, real estate, automotive, and service industries. My focus is simple: help companies grow by building smart strategies that drive leads, strengthen brands, and create great customer experiences. Whether it’s full-scale digital programs, brand development, content marketing, or team leadership, I’ve been fortunate to wear a lot of hats and deliver results across a wide range of businesses. Outside of work, I’m a proud dad to two amazing kids (one ginger, one fuzzy ginger), a die-hard Toronto Raptors fan, and a collector always hunting for the next great record or comic.
I work with the teams at Zelus Material Handling, Engaged Training Solutions, Glass Canada, Ventri Door Technologies, ExSteel Building Components, and Steelway Building Systems to build and execute marketing strategies that help each brand stand out and grow. As a fractional leader, I get to plug in where needed, sometimes setting overall direction, sometimes rolling up my sleeves on campaigns, content, and digital projects. Every day looks a little different, but the goal is always the same: support growth, build strong brands, and help our teams win.
At Bluewater Trailers, it’s all about helping Ontario’s contractors, landscapers, municipalities, and outdoor enthusiasts get the best trailers for the job. I handled everything from brand strategy to day-to-day marketing, building campaigns that connect customers with the right trailer solutions.
Led marketing for 350+ agents and brokers across Southwestern Ontario, helping them attract clients, build their personal brands, and grow their businesses. From recruiting new agents to training sessions, website support, digital ads, and content creation, I was the go-to resource for all things marketing. I also managed our internal marketing team to keep everything moving and make sure our agents had what they needed to succeed.
Built some of the dealership’s biggest events ever, driving record attendance, bike sales, and merchandise sales. I also introduced customer experience automation that boosted service retention with personalized offers and reminders. Oversaw full website rebuilds to sharpen the brand, and ran SEM, email, and social campaigns that delivered a 160% jump in leads year over year. Fun brand and a very passionate customer base.
Led an awesome team of seven, constantly evolving our tech stack, CX automation, and marketing programs to fuel growth. Helped develop two new HRIS product modules, optimized CRM processes, and built stronger data and reporting for the sales and leadership teams. Managed key partnerships, drove market research, and supported sales campaigns that delivered well above ROI targets. Honored to be recognized with the MVP Leadership and Culture Championship Awards, a reflection of the team we built together.