Los Angeles, California, United States
Leading Dokdo Winery and DUCAN with a sharp focus on branding and visual marketing, I've propelled campaigns that resonate with contemporary audiences and foster deep connections. With over four years at the helm of Dokdo Winery, our team has championed a unique narrative, intertwining the rich history of an island with the art of winemaking, and invested in cutting-edge Wine NFT platforms to reach new markets. My tenure as Executive Director at DUCAN has been marked by a succession of successful partnerships with top consumer brands, leveraging social media marketing to create impactful consumer experiences. These strategic collaborations have not only amplified brand presence but have also significantly contributed to our clients' revenue growth, underscoring a commitment to innovation and customer engagement in every initiative.
Managed Dokdo Winery in Napa, CA, and released 2018 and 2019 vintage wine to the public since 2020. Our Dokdo Wine itself is apart from others wineries because of our philosophy. Dokdo is a name of an island claimed by Korea and Japan and is a source of a territory dispute going back more than 300 years. As CEO, our team and I wanted to create a valuable product representing Dokdo and presenting our passion for the island. • Invested in Soigner (Wine NFT Platform) and developed promotion strategies
DUCAN is an experiential global marketing agency based in Los Angeles, California, providing event production, brand activation, and consumer experiences. As Executive Director, I directed the launch of campaigns for new products and developed partnerships with top consumer brands by providing individualized services and support to help achieve clients’ goals. • Marketing Partner - LG OLED TV, LG NFT platform • Marketing Partner - Samsung Galaxy A80, A90, S20 and S21 • Collaborated with Dokdo Winery to develop marketing campaigns and conduct trend forecasting, predicting future growth potential and enabling product development
SOLID ELEVATION is the parent company of DUCAN. SOLID developed marketing campaigns that generate brand awareness, increase sales revenue, and build consumer trust. By 2018, SOLID had made a strong brand awareness campaign through expos, festivals, and promotional events for several small and medium-sized enterprises and Korean government agencies. • Since 2018, SOLID has focused on new business development and investment in the business. • Collaborated with NuSkin to develop and launch toothbrush products (AP 24 Smile Pop Toothbrush) in the global market • K-Food Fair, K-Contents Expo in the U.S.
Developed ad campaigns and brand identity by conducting research and coordinating with other members of the art department
Planned, developed, and managed a comprehensive and effective college marketing and public relations program designed to promote the programs of the college and to enhance its brand