Madrid, Community of Madrid, Spain
Two exits. 23 years in sales & business. Now I help business owners build teams that actually sell. I've founded, scaled, and exited two businesses, navigating everything from first hire to final deal. Achieving unusually high margins and closing ratios. That experience sits at the centre of everything I do. Today I work with SME/SMB founders and sales directors who are tired of inconsistent revenue, underperforming teams, and sales processes held together with gut feel. I help them fix it through training, embedded leadership, and coaching that translates directly into pipeline and improved performance. What I do: -Fractional Sales Director (2–4 days/month, embedded in your business) -Sales Team Training via the 8D-10X methodology -Founder Sales Coaching via the 4D-10X programme I'm based in Spain and work across Europe the UK & SA . If your sales team isn't performing the way you need it to, let's talk.
• Deliver customized, high-impact sales and negotiation training for companies with international clients—empowering teams to sell confidently and close more deals. • Blend 20+ years of top-level sales success with modern coaching, psychology, and NLP techniques to create engaging, practical sessions that drive immediate results. • Partner with companies across Spain and Europe to level up their sales performance, improve team communication, and develop confident, client-focused professionals.
• Developed growth strategies and optimized processes for companies in South Africa and Europe. • Executed Pecha Kucha Capetown events and developed business cases for the global wellness sector.