San Francisco, California, United States
Creative leader specializing in bridging the world’s top brands with performance marketing. Gets the most inspired in fast-paced environments, crafting creative solutions from concept to delivery. Skill Set Includes: Visual Design | UX | Leadership | Logo Design | Concept Design | Typography | Performance Marketing | Web Development | Brand Management | Digital Media | Mobile Marketing | App Store Optimization | Marketing Strategy
Moveworks is a cloud-based AI platform, purpose-built for large enterprises, that resolves employees’ IT support issues. Instead of tracking issues, we use advanced AI to solve them - instantly and automatically. Moveworks AI is creating leaner IT support teams, and a radically better employee experience for many of the world’s most recognizable brands.
Machine Zone is a tech company powered by live data whose portfolio includes two of the highest grossing mobile games of all time, Game of War: Fire Age and Mobile Strike, and our mobile ad buying agency, Cognant. Cognant clients include: Airbnb, Yahoo, DoorDash, Glu Mobile, DraftKings, and more. At Machine Zone, my role involves finding creative solutions to bridge the world of brand and performance marketing to drive mobile conversion. I lead and mentor the Marketing Art team of 17 designers with skill sets spanning across graphic design, video, and illustration. My team collaborates with creative partners to concept and design innovative marketing ideas that live across channels and platforms.
Drove creative vision of all marketing initiatives for bringing original mobile IPs to market for iOS and Android, including app store optimization, cross-platform promotions, websites, brand identity, trailers, events, emails and display ads. Connected creative and data-driven marketing to deliver consistent messaging and user-experience while improving key metrics such as click-thru, conversion, and LTV.
Managed and directed the team responsible for all aspects of web and mobile creative for Disney’s television and radio properties such as website redesigns, UI/UX, prototyping, marketing and A/B testing from development to launch. Partnered with cross-functional teams in an agile environment to iterate and test product improvements.
Lead design efforts for the maintenance and support of Disney Connection, a subscription-based product, providing premium Disney content in an ad-free environment. Integral in coordinating and providing creative efforts in support of top-level pages such as videos, games, and the Disney.com homepage which received more than one million views per day.
Proved instrumental in providing themed pages for Disney Xtreme Digital in support of company initiatives and ad sponsorships with key partners such as Nintendo. Collaborated with production and marketing staff as well as fellow designers to maintain Disney Connection. Designed layouts and templates to streamline production for emailers, print campaigns, and site content.
Partnered with the design team to create assets for online promotions and print mailers as well as support the maintenance of business unit websites. Contributed to the conceptualization and design of seasonal events and mini-sites.