Chicago, Illinois, United States
Global Employer Brand Manager at GE HealthCare. MBA from Xavier University. I help shape how top talent sees GE HealthCare and the role they can play in building a world where healthcare has no limits. As Global Employer Brand Manager, I lead employer brand and recruitment marketing initiatives that drive candidate demand, strengthen our reputation, and support business-critical hiring globally. In 2024, my work contributed to 275K+ new followers, a 160% increase in social engagement, and the global rollout of our “Every Role is Vital” platform. In 2025, I helped scale our employer brand and talent marketing engine, contributing to 7M+ career site visits, 2M+ apply clicks, and over 1M completed applications, while improving paid and organic campaign performance across key talent segments. My work spans digital campaigns, colleague storytelling, careers site strategy, social media, and Talent Acquisition enablement. I also lead global employer brand photo and video shoots, campaign playbooks, and brand governance efforts to ensure our storytelling is consistent, authentic, and effective at scale. Previously, I was a Marketing Manager on GE HealthCare’s Strategic Accounts team and a graduate of the Marketing Development Program, where I built a strong foundation in commercial marketing, analytics, and enterprise growth. Always open to conversations about employer brand, talent marketing, storytelling, and recruitment marketing analytics.
•Led account-based marketing strategy for GEHC’s largest $1.8B account, partnering with sales leadership to drive B2B engagement. •Drove 25%+ YoY growth in organic LinkedIn content performance by onboarding and training sales team on Haiilo platform. •Translated sales funnel insights and market research into multi-channel campaigns using Power BI, 6sense, and Salesforce.
•Created intelligence-backed campaigns for top 12 accounts and GPOs, aligning 200+ GEHC solutions to customer priorities. •Delivered new strategic marketing playbooks for academic and GPO segments using install base data and industry insights. •Audited global sponsorships and led competitive research to propose a 5-year partnership strategy for GEHC’s brand team.