Portland, Oregon, United States
Ryan brings more than 15 years of experience in music, entertainment and culture and an expertise in combining the three in communications. As a longtime music supervisor and producer for New York-based creative agency, Saatchi & Saatchi, Ryan spent more than 10 years orchestrating big brand licensing deals, while working closely with thousands of different artists, labels and publishers. After Saatchi & Saatchi, Ryan moved on to BMG Chrysalis' TV and Film Team, representing a prestigious catalog of more than 1 million songs. In his free time, he kept busy by occasionally touring with bands like Son Lux and Mitten – always at home away from home behind a drum kit. Ryan joined the Marmoset Music team in 2016, where he wore many hats throughout the company. He lead Marmoset’s A&R Team, reinvigorating efforts to have the strongest, best performing and most wonderfully obscure music licensing catalog on the planet. In addition to leading the A&R Team, Fitch also served as a Senior Creative Advisor, lending his vast agency experience to Marmoset’s Music Supervision and Original Music Teams. He regularly works with bands and artists to produce exciting new original music for the catalog. Over the years, Fitch’s client list has included the world’s largest international brands such as CocaCola, Lenovo, Microsoft, Miller, P&G, General Mills, and countless others. During his tenure at Saatchi & Saatchi his production prowess help the agency win many awards including the international award “Agency of The Year” at the coveted Cannes Film Festival.
• Lead a team of 5 direct reports responsible for managing all aspects of a high performing music roster for sync licensing positioned for branded content. • Innovated new processes in the A&R team streamlining work flows, introducing new project management tools (Agile, Scrum, Airtable) creating work efficiencies. • Marmoset’s song catalog grew over 160% during my first two years, artist total payouts averaged above $1MIL a quarter, and both are still growing. • Stellar client service with 700+ artist and label client partners with less than 2% of our artists leaving in the time I have been there. • Created and executed marketing projects working directly with clients, managing their expectations, budgets and ensuring high quality final product deliveries. • Directly handled high-level legal issues and contracts with artist and label partners communicating risks to the CEO and keeping the company safe from legal issues. • Sought out new strategic partnerships with international licensing clients to represent Marmoset’s music roster in new territories creating new revue streams. • Developed data extraction tools harnessing advanced formulas in Google sheets to provide rich data visualizations with Adobe Illustrator to pull insights about Marmoset’s 40,000+ song catalog. • Spearheaded new revue streams expanding Marmoset’s PRO royalty collecting for new artists. • Increased song value by leading data management initiatives for Marmoset’s 40,000+ song catalog identifying weakness and managing projects to correct the missing data. • Traveled to key cities for marketing trips focused on keeping existing client relationships strong along with meeting and developing new potential clients.
MAC Presents is an award winning New York City-based music sponsorship and activation agency. For nearly a decade, MAC Presents has been creating dynamic partnerships and unforgettable live events with top tier artists and the world’s leading brands. • Developed and managed music and experiential strategies for top global brands leveraging new technology trends. • Created synergies between creative technologists, production and business development, including the exploitation of emerging sources of revenues (social media, new online platforms, streaming, IP rights, mobile etc.) for content owners and for brands. • Researched and developed new strategic opportunities and value position to clients interested in engaging with music and entertainment content. • Build and maintain strategic relationships with current and future partners. • Debriefed projects and contributed to the production of case study materials for business development and to ensure learning was recorded.
• Pitched and licensed songs for BMG’s artists/catalogs in the advertising industry. Helped agencies and brands connect their message through music placement and integrated entertainment content collaborations. • BMG represents music from artists such as Aerosmith, Johnny Cash, One Direction, Blondie, War and many more. • Liaised with executives, marketing, legal and developers to align with business goals, promote content, ensure compliance and maintain data integrity in a fast-changing environment. • Created and executed marketing projects working directly with internal stakeholders, managing expectations, budgets and ensuring high quality final product deliveries. • Worked with team of developers for new song catalog ingestions to help upgrade all internal tools for content and catalog maintenance.