Brooklyn, New York, United States
I am passionate about building profitable brand visibility while nurturing the talent within our future leaders. A 15 year foundation in business development and corporate finance has resulted in a strong command of value drivers across brand, retailer and supplier verticals. Following an NYU MBA in Luxury Marketing, I am strategically positioned to grow global luxury, fashion and beauty retail portfolios leveraging my analytical strength for bridging the corporate-retail divide.
Present retail footprint expansion and contraction strategies with competitive market research, macroeconomic intelligence, and urban development analysis Accelerate North American market penetration through prioritization of long-term CapEx roadmap Manage real estate site validation, boutique openings and operational relocations
Created strategic growth investment and prospective market proposals for new retail openings, seasonal pop-up opportunities, and boutique renovations Priortized transversal CapEx projects and North American commercial objectives to optimize revenue and maximize customer engagement in phygital spaces
Tripled fragrance category penetration for the North America retail boutique channel as the originator of the role, by animating and accelerating our Welcoming Offer product awareness Launched Fragrance & Accessories Ambassador program, cross-functionally leading team of 15 and structuring motivational incentives which resulted in triple-digit annual sales growth Customized stock assortment, visual merchandising and sampling initiatives by door, alongside product knowledge and storyselling sessions hosted for 500+ Sales Associates
Developed a pipeline of new business acquisition and integrated marketing / fragrance development solutions as a boutique consulting firm for brands across fine perfumery, consumer packaged goods, and scented commercial environments, expanding global influence from the MENA region
Curated seasonal omni marketing proposals with cohesive, cross-category storytelling and negotiate co-op trade spend from 60+ designer brands Analyzed consumer insights, shopper profiles and circulation strategy to maximize product buy exposure and target audience engagement through custom content opportunities Optimized the briefing of unique digital advertising vehicles given performance results across native email, direct site, social, and paid media channels for Bloomingdale’s clients
Developed customer relationships with 18+ North American designer and beauty brands to win $12M in revenues for development of internationally-appealing fine fragrances Pitched new fragrance launch concepts, licenses, and brand partnerships inspiring olfactive innovation and interdepartmental collaboration
Cross-functional business training curriculum comprised of three commercial assignments and a rotation in a financial support function. CREATIVE FRAGRANCE DEVELOPMENT & EVALUATION: MIDDLE EAST & AFRICA REGION Located in the Dubai Creative Fragrance Center. Managed creative briefs and fragrance proposals for regional clientele in the home care category. Customized spotlight programs for new library fragrance additions while developing validation processes for evaluation team. GLOBAL CATEGORY MARKETING: HAIR CARE Initiated a global market review on the 'No-Poo' movement. Provided market trend support and an olfactive vision on the growing haircare segment of cleansing conditioners to our perfumery evaluation and marketing teams in France and the UK. Conducted consumer surveys across multiple countries. Analyzed qualitative results to present usage, attitude, and attribute summaries relevant to business needs and client requests. ACCOUNT MANAGEMENT: FINE FRAGRANCE Conducted deep licensed beauty brand portfolio analyses, researched top priorities/challenges facing fine fragrance client, and forecasted future trends in artisanal perfumery acquisition in order to model new contractual terms for recommended long-term Givaudan fragrance supplier partnership. CONTROLLING: NORTH AMERICA CONSUMER PRODUCTS Streamlined monthly sales and expense reporting for North America. Presented monthly results to management committees, while analyzing effective human resource allocation for the creative center departments.