United States
Product Marketing Manager with a double MBA in Business Analytics & Marketing (Binghamton University) and a BA in Mathematical Sciences & Economics. I design and execute GTM strategies that turn customer insights into measurable growth. At Equitable, I drive marketing initiatives fueled by data, helping accelerate the Life business while optimizing customer impact. Passionate about bridging analytics with strategic decision-making to create scalable results.
- Spearhead go-to-market (GTM) strategy for life insurance product launches and enterprise-level marketing campaigns - Own end-to-end brand positioning, messaging, and content strategy for Equitable’s life insurance portfolio, using AI-assisted content tools to produce SEO-optimized digital assets and omnichannel campaigns - Build targeted advisor marketing strategies leveraging Salesforce CRM segmentation and Google Analytics insights to deliver personalized campaigns across the advisor lifecycle, increasing marketing-qualified outreach and strengthening advisor pipeline quality.
- Generate and present Google Analytics reports measuring marketing campaign effectiveness to advisors and clients. - Utilize advanced AI tools to develop innovative marketing content, increasing engagement and outreach. - Organize campaigns dedicated to product launches, ensuring alignment with corporate objectives while maximizing market impact. - Develop and implement new sales strategies using tactics such as SEO and lead generation to drive advisor growth and enhance brand visibility
- Conducted comprehensive research on competitors to identify and integrate current market trends, facilitating the development of new retirement product offerings. - Analyzed drip campaigns using analytical tools like Tableau to determine the effectiveness of strategic marketing campaigns. - Coordinated daily with creative and analytics teams using Azure DevOps and Excel to efficiently plan and execute projects.
- Consulted university students on network and computer related issues by utilizing Binghamton’s specific ITS website. - Monitored current technological infrastructure to assess areas of improvement and develop solutions to reduce energy consumption. - Transported campus technology resources to different work and printer stations throughout campus when inventory was scarce.
- Analyzed weekly sales reports and formulated different pricing methods to both increase revenue and reduce costs. - Handled business transactions with 15+ regional vendors to maintain inventory levels and meet specific customer demands. - Directed redesign of storefront’s online presence, driving a 40% increase in online customer interaction
- Utilized the POS system to assist 150+ customers per day at point of sale in order to meet customer needs. - Completed a daily spreadsheet that recorded all transactions to ensure accuracy and calculate sales and profits. - Transacted with 5-6 external distributors daily so that the store would have enough supply to meet customer needs.
-Operated on a POS system and aided 100+ customers per shift so that daily sales were met. -Communicated daily with 20+ employees through an intercom system to swiftly handle all purchases with customers.