Walnut Creek, California, United States
I’m passionate about building B2B SaaS companies with deeply technical products. I enjoy helping them uncover true product-market fit, craft go-to-market foundations, and scale to market leadership. I’ve seen both the setbacks that can stall promising technology and the strategies that unlock real growth. These experiences have humbled me, strengthened my resolve, and deepened my appreciation for what it takes to win. My greatest joy professionally is working alongside a team to turn vision into reality and to celebrate the milestones of success together.
PeopleLoop is the first AI-powered platform that makes payroll, benefits, and compliance effortless, so employers can focus on building great teams, not managing HR complexity. Our platform was designed by innovative leaders who built and scaled benefits programs and PEOs for the world’s top tech companies.
Transform is the premier community experience for transforming the future of people and work. The company aspires to an elevated mission of delivering a people-driven thought leadership ecosystem that engages our distinguished community through numerous channels all year long.
• Own Integrated Marketing, Marketing Operations, and Performance Marketing Channels (i.e., Events, Paid Search, Paid Social, Display, Email Marketing, and SEO) • Manage the corporate website and agency partners • Own the Sales Development function and manage all team members • Co-own Organic Social and the company's Employee Advocacy / Social Selling program • Achievements: - Led ORDR's rebranding initiative strategically and drove its implementation across all mediums - Increased Sales Qualified Pipeline by 2.6x from Q2FY25 over Q1FY25 - Drove major Sales and Marketing operational improvements that produced a 9x increase in MQL- Booked Meeting conversion in Q1FY25 over Q4FY24 - Led the strategy and deployment for ORDR's two most successful Integrated Marketing campaigns of all-time - Developed and deployed ORDR's Account-Based Marketing (ABM) Program - Lead ORDR's effort to redefine its Ideal Customer Profile (ICP) as a key part of the 2025 go-to- market strategy - Redeveloped Sales and Marketing funnel performance reporting - Lead the strategy and deployment of a demand generation strategy for value-added resellers that featured a quarterly newsletter and monthly webinars
• Served as the Udemy Business Marketing lead for North America, which produced $22.6 million in sales qualified pipeline from Marketing programs in Q2 2024 o Responsible for overseeing the performance of a multi-million dollar media budget across paid search, paid social, content syndication, sponsored and hosted events o Strategically planned go-to-market strategy in the region with Sales and Partner leadership • Designed the strategy and led program management for Udemy's global Go-to-Market Plays program that produced $8.77 million in sales qualified pipeline from outbound sales campaigns in Q2 2024 (89.7% growth QoQ) • Oversaw the Account-based Marketing program for strategic accounts in North America which produced $6.2 million in sales qualified pipeline in H1 2024 • Identified inefficiencies and drove strategic solutions for the top and middle stages of the sales funnel for Marketing Sourced pipeline for all global sales regions o Drove a 2x increase in SAL-SQL conversion rate for Content, Event, and Webinar leads through adding more scaled personalization elements to sales outreach cadences in Q3 2024
- Oversee Marketing Programs, Integrated Marketing, Marketing Operations, Marketing Channels, Event Marketing and Management, BDR Enablement, the Corporate Website, and the Marketing Budget - Increased Marketing Qualified Pipeline per quarter by 3x within one year - Increased Marketing's contribution to company sales pipeline per quarter by 1.35x within one year - Drove a 2.63x increase in conversion rate from MQLs to new sales meetings per quarter within one year - 49% increase in new sales meetings booked per quarter within one year - Produced $14.2 million in sales qualified pipeline overall ($4.9 million of which came from Marketing sources) - Decreased fully loaded cost per Marketing Qualified Lead (MQL) by 43% from Q2FY24 vs Q1FY24 - Decreased fully loaded cost per Marketing Stage 1 Opportunity (SAL) by 21% from Q2FY24 vs Q1FY24 - Launched 5 new Marketing Channels since Q1FY24 (Corporate Webinar Program, Paid Search, Paid Social, Automated Email Marketing, and Account-based Marketing program) - Increased organic page rank for our top two SEO keywords to the top of page 1 of the Google SERP - Developed a fully operational Account-based Marketing program that augmented 12.7k contacts with high-value job titles on buying committees at our target ICP accounts - Increased number of Outbound booked meetings from BDRs from 15 in Q4FY23 to 36 in Q2FY24 (2.4x increase within 2 quarters) - Oversaw the campaign motion and event management for 30+ events in 1HFY24 that produced 700+ Marketing Qualified Leads and $970k in Sales Qualified Pipeline