Charlotte, North Carolina, United States
Marketing and growth leader recognized for driving transformation, revenue growth, and operational efficiency across both consumer goods and B2B sectors. I combine an analytical, intellectually curious mindset with an empowering leadership style to build high-performing teams, develop innovative marketing strategies, and deliver measurable business results. I have a proven track record of growing top- and bottom-line performance through breakthrough new product development, integrated marketing programs, and streamlined processes that reduce costs. I guide organizations through strategic planning processes—including brand positioning, advertising, promotions, resource allocation, sales enablement, and client/vendor partnerships—to generate tens of millions in incremental revenue. Known as an empathetic coach and collaborative partner, I work across functions and with external stakeholders to align teams around best practices, accelerate growth, and unlock organizational potential. Core Expertise & Industry Experience: Consumer Goods / CPG: Office Products, Art & Craft, Beer & Alcohol, Outdoor Sporting Goods, Fishing, Apparel, Consumer Durable B2B: Janitorial / Sanitation Cleaning Chemicals, Group Purchasing Organizations (GPO), Procurement Services, Food & Beverage, Supplies, Homecare, Construction, Restoration, Brokerage, Consulting Key Trade Channels & Accounts: Mass Market: Walmart, Target, Meijer, Blain’s Farm & Fleet, Mills Fleet Farm, Canadian Tire Office Products / Superstore: Staples, Office Depot, Office Max, United Stationers, SP Richard’s Sporting Goods: Cabela’s, Bass Pro Shops, Gander Mountain, Academy Sports, Dick’s Sporting Goods, Scheels Home Improvement / DIY: Home Depot, Lowe’s, Menards, Ace, True Value Grocery, Drug & Club: Walgreens, Kroger, Safeway, Albertson’s, Costco, Sam’s Club Specialty & E-commerce: Michaels, Hobby Lobby, AC Moore, Amazon, Direct Marketing Distributors: Domestic & International, Sysco Corporation Foods, US Foods, Gordon Food Service, Big Rock Sports B2B Accounts: Foodservice, Hospitality, Leisure, Healthcare, Gaming, Restaurants, Education, Government, Building Service Contractors (BSC)
Consulting services provided to lower-mid-market sized businesses and private equity clients in construction, food & beverage, consumer goods, eCommerce, and B2B service industries. Evaluate M&A opportunities with private equity firms and investors for potential acquisitions and integration into portfolios. Coach executives, improve efficiencies, and build strategy plans for long-term growth inclusive of market positioning, product development, HR strategy, organization structure, compensation plans, and process improvements. • Managed 30+ legal matters for a client to align resources spanning marketing and HR-related claims. • Enabled 20%+ revenue growth for client in contracting market through the creation of a streamlined sales process and integrated marketing plan that aligned 85 team members. • Built digital-centric annual marketing plans to launch new startup businesses in CPG and home services that catalyzed seven-figure revenues in second year. • Founded Mighty Oak Fence Company as a digital lead aggregator and owned all aspects of P&L. Built brand identity, managed agency partners to develop website and SEO plans, implemented SEM strategy inclusive of Google Local Service Advertisements (LSA) and owned all aspects of P&L for start-up fencing contractor. Developed technology stack as well as all sales and marketing tools. Oversaw operations, purchasing, and ensured project completion by subcontractors and suppliers. Created a digital-first lead generation engine that drove conversion rate >20% versus industry average of 10%.
Reporting to the President, led a 75-person department across product management, communications, channel marketing, training, and strategic projects. Represent North American region in Global research and innovation projects to lead new product launches and oversee cost optimization projects. Lead internal and external communications, digital content and campaigns, event marketing and trade shows, as well as public relations. Optimize organizational design and development, with a strong focus on strategic talent development and skills planning. • Contributed to YOY revenue growth through development of strategy planning process for product management, aligning cross-functional stakeholders and driving multi-generational product plans with SKU rationalization. • Drove SG&A cost savings by centralizing teams post-M&A, enhancing operational efficiency. • Improved employee engagement scores by 500 bps above average amid major restructuring by improving communication, transparency, and fact-based planning to identify results. • Executive Sponsor for disability-focused employee group and selected for Executive Leadership Program through the University of Pennsylvania’s Wharton School.
Led a 17-member marketing team, establishing a digital-first function and driving integrated marketing strategies. Designed and implemented a structured marketing strategy planning process aligned with business objectives. Oversaw public relations, corporate communications, digital marketing, and events, enhancing engagement with internal and external audiences. • Increased site traffic by 40%, time on site 300%, and monthly inbound leads by 30% through full website and SEO overhaul including content marketing, email marketing, and social media efforts. • Established a scalable marketing structure aligned to sales channels and built unified collateral, messaging, and training across six divisions. • Orchestrated large-scale internal and external events spanning 150-700 attendees with budgets up to $3MM.
Led portfolio of Plano and Frabill fishing businesses. Managed P&L and new product development, driving entry into new categories and award-winning launches. Traveled extensively to represent the company at sales meetings, media events, and trade functions with top customers both domestically and internationally. Created fact-based annual budget planning process. • Developed and led strategy planning process across corporation, trained stakeholders, and provided coaching to colleagues. • Launched 19 new product lines based on consumer insights, expanding reach and retail penetration. • Improved forecast accuracy by 30% and doubled order fill rates by revamping seasonal inventory planning. • Reduced SKUs by 40% while maintaining revenue and improving working capital for Frabill business.
Developed marketing, sales, and financial strategies. Supervised recruiting manager and caregivers while leading sales efforts. Oversaw client contracts, financial bookkeeping, state licensing, and regulatory compliance with multiple state agencies. • Achieved 500% higher client acquisition than franchisor’s average and an 85% in-person close rate through digital and direct sales strategies.