Ryan McCready

AI Marketing Manager @Zapier // The Content Engineer

Kansas City Metropolitan Area

About

I teach teams how to actually use AI at work. Content engineer, Zapier workshop partner, 12+ years in content marketing.

Experience

  • AI Marketing Manager at Zapier
    Apr 2026 - Present · 4 mos

  • Content Engineer - Fractional at Quo
    Jan 2026 - Apr 2026 · 4 mos

  • Principal Content Engineer at Demostack
    Jul 2025 - Dec 2025 · 6 mos

  • Mentor, Shipped at Lovable
    Jul 2025 - Aug 2025 · 2 mos

  • Senior Growth Marketing Manager at Whimsical
    Jul 2023 - Apr 2025 · 1 yr 10 mos

    🟣 Increased search traffic by 120% and new user acquisition by 166% YOY through strategic implementation of on-page, technical, and overall site structure improvements. 🟣 Improved new user CTR by 122% with a redesigned onboarding email experience and new sign-up flow. 🟣 Identified emerging keywords in the AI space and helped reposition key product landing pages to boost traffic by over 200%. 🟣 Created content across the full customer journey including blog posts, thought leadership articles, onboarding guides, product landing pages, comparison pages, email newsletters, and re-engagement campaigns.