WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Agile practitioners, seasoned campaign & event manager, connections builder and creative problem solver. Adept in managing strategic relationships and partnerships with organisations, communities and business leaders in the SEA region. Driven by desire to deliver great experiences and collaborative achievement.
- On mobility program in Singapore, working for the regional office and gaining exposure to corporate strategy, market management, and customer experience & insights.
- Key driver of company-wide change management initiatives (under KingMaker); produced concept videos to support the regional launch; piloted the bilingual Allianz Content Creator Workshop, launched regionally with over 100 recruiters across multiple regions, achieving an average NPS score of 81%; co-created the brand guidebook and agency communications with the CMMO. - Conceptualized the ONE Allianz initiative, Allianz Powerhouse, to drive sales and recruitment via the Road-to-Paris campaign, aligning with the Olympic & Paralympic Paris 2024. Together with the AD team, we curated the agent journey, crafted scripts and conducted role play and trainings with the agents and recruiters; achieved 20,000 registrations with a 5% ALIM customer conversion rate. - Collaborated with the Sales and Distribution office to strategically combine sales and recruitment under one roof; facilitated group studies with top NRs and CEO agents to gather insights and behaviours. Designed the AweZome Discovery event to engage the undergraduate community for recruitment, onboarding 8 universities to participate in the 3x3 tournament, Allianz Young Entrepreneur Challenge, and other recruitment activities, attracting over 7,000 registrants in the leads conversion pipeline in H2, 2024. - Co-piloted the AweZome Discovery 2023 project with People & Culture; scored Best Employer and Fastest Moving Employer awards, rising from #84 to #24 in Malaysia’s Top 100 Employers list.
- Pitched & closed monetary sponsor from banks like Maybank, Visa, Mastercard, CIMB, HSBC, and Standard Chartered Bank for year-long campaigns - Captured over 35% uplift in terms of Y-o-Y performance by reviving the relationship with Bank Muamalat & Alliance Bank - Placed Alliance Bank’s opening of Official Store on Shopee as the first bank that offers CASA products on an e-Commerce platform and ranked Alliance Bank as one of the most active banks on the platform - Captured 12% growth for CIMB’s installment adoption on the platform - Assisted in Maybank Shopee Credit Card Anniversary Campaign to promote usage and acquisition in conjunction of 7.7 Mid Year Sale as well as other festive & BAU campaigns - Positioned Shopee as the first e-Commerce partner to Resorts World Genting(RWG) and amassed the highest sales among all third-party sellers of RWG, further expanded the entertainment/ theme park coverage for Shopee MY - Account holder for key PR-worthy partners, for instance, Resorts World Genting, FamilyMart, myNews, Coca-Cola, Pepsi(Etika), Schwarzkopf Professional, Maxis, etc - Brought in a key partner, FamilyMart for 11.11 Shopee Big Sale which managed to drive over 50k of orders. (Record of Shopee MY’s history in 2020) - Built up Coca-Cola <> F&B brands portfolio in E-commerce during 12.12 Shopee Birthday Sale with the record of 25k orders in less than 14 days - Forged alliance with shopping malls like Lot10(YTL Group) and CapitaLand Group(Sungei Wang, 3 Damansara, The Mines, Melawati Mall, Gurney Plaza, Queensbay Mall, and East Coast Mall) under the initiative of #ShopeeGivesBack to the brick & mortar industry - Coordinated regional project - The launch of the Disney Marvel Virtual Run campaign in the Shopee MY market
- Co-lead Kuala Lumpur Fashion Week (KLFW) - Malaysia’s key arts and tourism event. The economic impact of KLFW is estimated at USD 20 million - The team closed nearly USD 120 thousand of sales value by creating over 100 designer showcases with more than 25 fashion shows in the span of 5 days in KLFW 2019 - Generated close to USD 5 million in PR value by running an international office managing narrative and content with KOLs/influencers from the UK, South Korea, Hong Kong, Indonesia, Vietnam and the Philippines - Produced publicity through engagement with international media titles like Harper’s Bazaar, Elle, Tatler and others - While managing KLFW, also acted as communications officer by representing fashion designers, developing content for company’s website and drafting leadership articles on behalf of company’s founder - Initiated ‘Design to Sustain’ as a response to global sustainability and ethical fashion movement - Advanced arts, fashion and commerce agenda as a key accelerator in the Malaysian economy by creating regional and international awareness through KLFW - Positioned founder, Andrew Tan as a leader in Malaysian fashion by pitching and positioning company’s founder as the first Fashion Director of Taylor’s University in Malaysia and Asia.
- Amassed partnership value close to USD 80,000,00 by developing and managing partnerships with blue-chip clients like AirAsia, Huawei, Bobbi Brown, L’Oreal, Shopee, Boost, Vivo and more - Forged regional partnerships with Laos and South Korea through planning and executing of Lao and Busan Fashion Week/Designer Exchange Programme - Generated more than USD 4 million worth of PR value for Tourism Malaysia and Malaysia’s Ministry of Tourism through end to end event and publicity management for Kuala Lumpur Fashion Week
- Coordinated and managed over 50 events ranging from fashion show productions, concerts, wedding ceremonies and birthday parties - Provided peace of mind and insights on food allergies, sound, lighting, photography angles, salutation, seating and other important details - Garnered valuable business relationships with caterers, florists, designers, builders, entertainers, illusion artists and animal wranglers - Value added to events by doing real-time photography and live social media posts
- Created SOPs and signed up 70 new accounts within two months of internship in marketing department - Accomplished close to 50% monetary sponsorship for a campaign by closing deals with 13 brands in one week - Recruited 8 university and college representatives into advocacy program through weekly grassroot engagement initiatives - Improved Seeties’ user interface by conducting focus group surveys - Produced a promo campaign video for Sunway Pyramid mall collaboration by coordinating & executing a five-day video shoot