Taiwan
I'm Ryan, a marketing professional with over 16 years of experience across public relations agencies, advertising firms, and in-house brand marketing teams since 2009. I specialize in trend forecasting, crisis management, strategic planning, and media communications. My industry experience spans FMCG (including alcohol, fashion, and frozen treats), beauty, luxury, travel, consumer tech, and automotive sectors—equipping me with a broad and agile perspective. Since joining Bravo PR in 2019, I've led numerous high-impact campaigns that have earned consistent client recognition. I'm passionate about helping brands navigate today's fast-evolving landscape with clarity, creativity, and results-driven strategies. I look forward to exploring opportunities for meaningful brand collaboration and growth.
Since assuming the position of Business Director in August 2022, my journey has been nothing short of exhilarating. Leading not just one, but two dynamic teams, I have had the privilege of harnessing the power of public relations and media strategies to elevate our clients' brand presence. Collaborating with my teams, I have strived to unlock the full potential of their talents, fostering an environment of creativity and innovation. As the helm of these teams, my dedication to mastering the intricacies of public relations and media strategies has allowed us to craft compelling narratives. Our campaigns have woven tales that captivate hearts and minds, leaving lasting impressions on the minds of our clients' customers. The ability to effectively manage multiple international brand clients has been a testament to my organizational prowess. Juggling the diverse needs and preferences of these esteemed brands, I have cultivated a tailored approach that ensures each client's unique identity shines through in their respective markets. Beyond the confines of the office, I have fostered lasting partnerships with key stakeholders, nurturing relationships that open doors to exciting collaborations and projects. My dedication to providing exceptional service and value to our clients has solidified our reputation as a trusted partner in their success. This role has been a thrilling and rewarding experience, fueling my drive to continue pushing boundaries and setting new industry standards. As the Business Director, I remain committed to driving innovation, fostering excellence, and propelling our teams and clients toward even greater accomplishments in the dynamic world of public relations and media strategies.
Lead multiple projects across B2C communications from consumer electronics, software, big data, Gaming, Mobile, retail, sport and luxury . Provide strategic PR planning consulting and media and marketing insights for clients. Develop strong relationship with retail, hi-tech, business, and lifestyle beat media. Successfully launch several new projects with a series of media engagement activities, executive interviews and in-deep feature story pitches.
Complete annual marketing campaigns through goal setting, strategic planning and focus communication with industry media. Brand: Yamazaki whiskey, Hakushu whiskey, Hibiki whiskey, The PREMIUM MALT'S beer Achievement 2016 WHISKY LUX Event, good cross-departmental cooperation, integrating 30 brand resources, creating huge media exposure of brands and products.。 28 industry influencers sharing sessions, Successful product communication message, creating a rare and top brand image of Japanese whiskey, driving the two-way improvement of brand voice and performance in the market. The Premium malt's beer lunch PR Event, to develop marketing strategies and set message content to increase consumer awareness and loyalty to the brand.
The US-based WPP Group Ogilvy Public Relations Taiwan Branch is closely associated with all companies of the Ogilvy Group of the WPP Group and is the most well-known foreign public relations company in Taiwan. Mainly responsible for the primary responsibility of Adidas' annual service and large-scale project planning implementation. Brand: adidas, Samsung CSR Achievement adidas project in Taiwan:2014 Jeremy Lin, I have held five media events in three days, creating more than 600 media coverage. I assisted Samsung to build a smart school with seven local primary schools, and the whole Taiwan teacher's wisdom cloud course training camp planning and implementation, benefiting more than 6,000 schoolchildren, and establishing Samsung's continuing care for Taiwanese children's education brand image.
The Taiwan branch of Havas/Euro RSCG Worldwide, the world's fifth largest marketing communications group, provides advertising and visual design, materials based on customer needs, and achieves successful marketing strategies through flat and digital advertising. Achievement Davidoff PR event & DM design. Improve dealer identification and incentives for dealers to recommend items under regulatory restrictions. Hyundai 2013 Car owner family day event, This is the largest car owner event of the year, with more than 2,000 people participating in the event. The site uses an empty camera with hundreds of Elantra car typesetting activities to condense the owner's brand loyalty and create news topics. Kingston "A Memory to Remember", the digital advertising video, create extensive discussions between the community and consumers and strengthen the brand image.