Ryan Farber

Sales Compensation Artist & Crafter | Top 50 Sales Comp Leader 2026

United States

About

Blending experience in travel, technology, financial services and incentive design to enable high-performing, scalable go-to-market (GTM) models to scale up and down to fit their optimal needs. A people-first leader, I approach all roles with the goal of leveling up individual contributors, managers and executives to deliver on all their KPIs in smart, technologically-led manner.

Experience

  • Founding Member - Sales Comp Think Tank at Forma.ai
    Jul 2025 - Present · 1 yr 1 mo

  • Sales Compensation Leadership at Tempus AI
    Jan 2026 - Present · 7 mos

  • Senior Director Sales Compensation at Barracuda
    Jul 2024 - Apr 2026 · 1 yr 10 mos

  • Senior Director at Alvarez & Marsal
    Nov 2022 - Jun 2024 · 1 yr 8 mos

    • Led the development of a year-long sales transformations strategy for a leading global industrial manufacturing firm, focused on defining the technology, talent and organizational changes needed to enable the future growth objectives of the company • Developed a 1, 3 & 5 year strategy in regards to new product and service rollouts, impacts on p&l as well as funding requirements – inclusive of M&A transaction integration – for a telecommunications firm • Partnered with Hospitality Sales & Marketing Association International (HSMAI) to develop appropriate compensation models that aligned business strategy of revenue optimization to bonus payout structures, over 40 hotel brands represented • Developed “sales adjacent” compensation framework to expand scope of roles eligible for variable compensation to move beyond 1:1 traditional sales model to a multi-pronged team approach • Manage the annual Performance/Job Level/Compensation for a large multinational travel brand

  • Senior Lead Sales Compenastion at Block
    Oct 2023 - Apr 2024 · 7 mos

    • Build out the foundation for a sales compensation center of excellence (COE) to unite all sales compensation across the Block portfolio • Provide support in the design and creation of sales compensation plans and incentive programs to drive strategic initiatives and support company objectives, create sales compensation models, etc. • Proactively monitor sales activities and strive to maintain a high level of quality, accuracy and process consistency • Serve as key member of the compensation steering committee and sales project manager during compensation cycles • Refine, maintain, and automate reporting and tools used by HRBPs and Talent teams • Continuously analyze sales compensation plan effectiveness in achieving business goals/strategy and performance metrics to ensure alignment with GTM goals