Jing'an District, Shanghai, China
Develop strategic of 0-1 for the long term of brand success in great china，improving efficiency， increasing profits，and creating and maintaining overall budget. Create and improve organizational effectiveness by simplifying processes, overseeing talents, establishing a highly motivated work environment, and creating innovative approaches. Seek out opportunities for expansion and growth of new business models，balancing with risks，resources and analyses of activities, costs and forecast to activate department or division progress toward strategy goals and objectives. Confers with the board members to review achievements and discuss required changes in goals，resourses and investment resulting from current status and conditions to the long term objectives. Drive new product creation process through sports and outdoor fashion consumer insights management and set category direction and its implementation both FTW and Apparel.
Rebuilding and managing China Direct-to-Consumer (DTC) business for Brick & Mortar owned retail and E-commerce channels，Full P&L responsibility for DTC overall business，supports retail operations for wholesale business development. Oversees functions of Retail Development, Retail Operation, omni channel Merchandising/planning and allocation，Retail Marketing, Retail Training, Visual Merchandising and E-commerce，digital marketing. - Lead to Define and Develop a Forward-looking Competitive Retail Strategy to lead develop, formulate a forward looking and competitive omni strategy, supported by clear channel development roadmap and executable retail operation plan. Provide direction and vision to profitably grow New Balance business in owned and operated channels. - Provide direction and vision to build consistent and advanced store experiences to targeted consumers across all channels (Retail, Wholesale and E-commerce) and build customer brand loyalty. Evaluate the marketplace to gain sophisticated consumer insights, market trends and most up to date consumer experience related technologies. Be the main architect behind forward-looking store concepts to stay competitive and offer unique experiences to target consumers. - Lead to revamp E-commerce business positioning and operation， shape the consumer experience with concrete product assortment， Re-invest in FULL link digital marketing out of the platform，and create unified own media with integrating CRM system, NB.com, Omni channels and social commerce. - Develop and direct the implementation of effective retail and E-commerce plans within budget. Set priorities in China to achieve the brand long term goals – to become the Top 3 global athletic brand and the world’s best running brand through omni channel. - Manage the product assortment plan, drive the MFE , MFO and SMU program to ensure channel and category advantages within plans that will contribute the business’ goals.
- Strengthen retail network through management of directly owned retail stores and responsible for fully PNL - Build and maintain trade relationships and maximize market penetration contribution to business growth, profitability and with appropriate brand positioning - Sharpen the National retail operation service quality to showcase the brand/category，create unique consumer experience through online-offline alignmemt. - Set cross-functional corporation to align recourses for the Store Support in back-office Centre and interact regularly with Executive Team - Formulate the implement budgeting/forecasting, full P&L control, monitor and balance resource allocation cross regions, delivering retail performance analysis and store opening report to top management. - Develop new store opening, ensure profit growth of network growth in long term, managing budgeting/forecasting, cost control, monitor and balance resource allocation according to business dynamics.
- Develop Brand pillar and value proposition, leading “Simple &Cool individual Kitchen” concept of the industry; - Manage O2O operation, creating innovation and application of new technology into Kitchen cabinetry, Intelligent Home Furnishing with the quality of the interior fittings reflecting end-users' quality of life - Combine fashion design and functionality inspires unique consumer experience to develop individual customized home. - Combine 3D virtual, LED lighting system and encapsulate audio system into kitchen, bathroom and wardrobe design to create meaningful product experience. - Build relationship as China Key partner with Jia.com, special with Dupont Corian, Blum china.