Auckland, Auckland, New Zealand
Leading the Reseller sales channel across New Zealand and Australia. This role blends hands-on key account management with strategic oversight of field sales teams. Key Responsibilities: Manage and develop a team of field sales reps in NZ and AU Own strategic relationships with major reseller partners including hardware chains, industrial distributors, and safety retailers Develop and execute channel-specific growth strategies tailored to each reseller segment Collaborate with marketing, operations, and product development to align go-to-market execution Represent the reseller channel on the senior leadership team, influencing company-wide direction Lead commercial negotiations and contract discussions with key accounts and retail groups Active involvement in M&A activity including negotiation and commercial integration planning
As General Manager, I led the ANZ sales strategy for a portfolio of automotive chemical brands, with direct account management responsibilities in New Zealand. I was also responsible for overseeing the marketing function, ensuring alignment between commercial priorities and consumer-focused brand development. Key contributions included: Spearheaded the end-to-end go-to-market strategy for multiple new product lines, including the creation of the Motor Club brand and the extension of the Bar's Bugs range beyond windscreen cleaner. Negotiated and secured licensing rights for the distribution and local manufacture of Blaster Corp products in Australia and New Zealand. Managed all raw material procurement, inventory control, and production scheduling, ensuring continuity of supply and efficiency in manufacturing operations. Played a dual commercial and operational role, bridging sales, marketing, and supply chain to deliver strong brand performance across ANZ. This role gave me a broad, hands-on experience in building brands, leading strategy, and running an integrated business function.
CDB are a leading distributor of the worlds most exciting appliance brands and electrical products. Our distribution spans across all of the leading appliance, grocery, mass merchant, DIY, and electrical wholesale stores of both countries.