Rachel Lee

Commercial Development | Nestlé Malaysia

Selangor, Malaysia

About

Experience

  • Nestlé ()
    • Commercial Development Manager
      Jan 2026 - Present · 7 mos

      Confectionary (Chocolate & Biscuit) - KitKat, Milo & Polo Commercial Lead for the business, shaping portfolio wide category and channel strategy, with Trade Marketing as a direct report

    • Trade Marketing Manager
      May 2023 - Dec 2025 · 2 yrs 8 mos

      Liquid Drinks (Coffee, Dairy & Tea RTD) - Milo, Nescafé, Starbucks, Tea & Dairy Free range Led the Trade Marketing strategy, driving category and channel growth through insight led planning and cross functional collaboration

    • Shopper Activation Manager
      Oct 2021 - Apr 2023 · 1 yr 7 mos

      Led shopper marketing and in-store activation strategy to strengthen conversion and brand visibility across Nestlé categories

  • Intern at Nestlé
    Dec 2016 - Feb 2017 · 3 mos

    Shopper Activation - Supported trade marketing initiatives, gaining early exposure to FMCG go‑to‑market operations

  • Intern at AIG
    Nov 2015 - Feb 2016 · 4 mos

    Agency Operation Support