Netherlands
๐๐ญ๐จ๐ฉ ๐๐ฎ๐๐ฌ๐ฌ๐ข๐ง๐ . ๐๐ญ๐๐ซ๐ญ ๐๐๐๐ข๐ง๐ . ๐๐๐ฅ๐ข๐๐๐ญ๐ข๐ง๐ ๐๐ข๐ฌ๐ฎ๐๐ฅ ๐๐ฆ๐ฉ๐๐๐ญ ๐ข๐ง ๐ญ๐ก๐ ๐๐ ๐ ๐จ๐ ๐๐ญ๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐๐๐๐ซ๐๐ข๐ญ๐ฒ. We are living in a "poverty of attention." Whether itโs a high-stakes DOOH campaign, a split-second social ad or landing page that needs to convert, the challenge is the same: ๐ช๐ง ๐ช๐ต ๐ช๐ด๐ฏโ๐ต ๐ฏ๐ฐ๐ต๐ช๐ค๐ฆ๐ฅ, ๐ช๐ต ๐ฅ๐ฐ๐ฆ๐ด๐ฏ'๐ต ๐ฆ๐น๐ช๐ด๐ต. Most creative teams invest weeks into strategy and millions into media, yet the most critical moment, the first 3 seconds of human processing, is often left to gut feeling or subjective internal feedback, resulting in invisible brands, wasted campaign budgets or UX friction. Brainsight bridges the gap between creative intuition and neuroscientific predictive data. Brainsight is an AI-powered Predictive Attention platform that simulates human vision to forecast exactly where and how people look. Before you launch. By leveraging years of neuroscience research and data, we empower Brands and Agencies: โช Audit for Breakthrough: Instantly identify "attention killers" that pull focus away from your message. โช Validate Hierarchy: Ensure the natural viewing path leads intuitively to your Call to Action. โช Anchor the Brand: Confirm that your logo is actually seen within the critical first 2 seconds. โช Optimize at Scale: Move from subjective "I like this" discussions to data-driven creative decisions. From the streets of London or New York to global digital campaigns, we help innovators move beyond viewability to visibility and brand impact. Don't leave your first impression to chance. Letโs talk about how predictive attention can transform your creative ROI: ๐ Explore the science: https://www.brainsight.app โ๏ธ DM for a custom Attention Audit of directly schedule a meeting.
โข Co-founded Brainsight, a pioneering platform that predicts instant attention โข Look at your designs through the eyes of your customers. โข Pretest creatives like advertising, videos, and websites. โข Instant predictive eye-tracking heatmaps and metrics for creative performance. โข Validated neuroscience methodology, 94% accuracy in instant attention prediction. โข Recognized in the Dutch Chamber of Commerce Top 100 Innovations
โข Led a multiple award-winning neuromarketing and neuroscience research agency โข Managed the growth and strategic direction of Braingineers โข Ensuring sales vs delivery and alignment with technology and psychology โข Successfully exited the company (buyer: Valsplat)
โข New market launches: market assessments, go-to-market strategies โข Growth: scaling ecommerce operations for international expansion. โข Established diverse sales channels, including ecommerce platforms, marketplaces, and resellers. โข Built a distributor network across the DACH and UK region to drive growth. โข Restructured fulfilment (tender, transition to automation-driven supplier) โข Finance: budgeting, working capital management, legal and compliance โข M&A: co-managed the exit and transition to new ownership
โข Member of the Global Strategic Clients Program, managing the Royal Philips account. โข Business development, sales, large deals (consulting and project-management solutions) โข Client / Project delivery owner for global projects, i.e. in EMEA, US, Panama and China. โข Relationship management on T2/T3 level
As the founder of TheDivingGuide, I was responsible for the ideation and management of a global online scuba diving travel platform. Product owner. Vision to combine the best aspects of travel guides and user-generated reviews for divers to plan their adventures.