Bengaluru, Karnataka, India
I build the retention systems that keep telehealth and supplement customers past the moment most of them leave. Here's the problem the category doesn't talk about enough: up to 57% of GLP-1 patients quit within six months. 60 to 70% of DTC subscribers cancel between their first and third order. The acquisition machine is brilliant. The keeping-people machine is broken. That gap is my entire job. I'm Ruturaj (Raj), founder of Propel, a lifecycle and retention studio built for one kind of company: DTC brands in telemedicine, GLP-1, hormone therapy, online pharmacy, and supplements. The regulated, prescription-led, subscription-heavy corner of DTC health, where retention isn't a discount code. It's clinical adherence, the second appointment, the refill that fires on the right day, and a first 30 days engineered like part of the product. What that looks like in practice: • A women's health / HRT brand (Kiaora) where the lifecycle program is built like a clinical practice, not a funnel. • A supplements brand where we rebuilt the first 14 days around "belief engineering" and moved Day-30 repurchase from 58% to 71%. • GLP-1 and telehealth flows where the line between churn and adherence is timing, deliverability, and trust, not more sends. Before Propel I led retention and engagement for Airtel's entertainment apps (Wynk, ~80M MAU). I've spent my career on the unglamorous half of growth: the part after the sale. I write #ScaleShift, a newsletter for B2C operators on lifecycle, retention, and martech in DTC health. If you run growth or CRM at a telehealth, GLP-1, HRT, or supplement brand and your flows haven't been audited in 90 days, assume one is broken right now. DM me "AUDIT" for a free 15-minute teardown of your retention program.
Building AI Co-pilot for Marketing Managers to free them up from technical debt and ideate campaigns that win!
Retention and Engagement lead for Airtel Digital's entertainment business unit. Growth stack managed: - Wynk Music - ~80M MAU, 13M DAU - Airtel Xstream - 2M+ monthly subscribers
Worked in the office of Group Head of Strategy and Business Development. > Scope of work included Strategy, Investment due diligence, and Strategic Partnerships > Part of the due diligence team for Ola's acquisition of dutch scooter manufacturer Etergo BV, Netherlands. > Lead program manager for post acquisition strategic partnerships and GTM Strategy
> Responsible for segmentation, hypothesis tests, acquisition, and growth of overall conversion funnel > Defined and oversaw the implementation of product instrumentation, worked closely with data engineering and dev-ops teams > Created new properties and internal tools to cross-sell, up-sell and promote new categories on Olacabs platform, maintaining ~35% increase in traffic MoM and enabling customised communication for segmented audience > Set up branch.io, Clevertap, enabling marketing automation and channel-wise traffic reporting
Category marketing manager for $300+ smartphone product lines. One of the youngest employees to be promoted to categories team. Learnings: Multi channel marketing, strategic partnerships, strategic & tactical campaigns, cross sell, up sell, incentive schemes, offline sales, omni channel demand push. Impact: Gained 22.4% market share in $300+ smartphone market in India within 2 quarters supported by new product launches
Responsible for planning and execution of launches, campaigns, yearly properties, and end to end demand generation activities for "Mi Home" stores , Xiaomi's Global experience store business unit, in India. Learnings: Business Planning, Business Expansion, Offline Channel Strategy, Distribution, Market Entry Strategy, Market Research, Catchment mapping, ATL & BTL Marketing, Product launches, Market Storming Impact: Scaled the BU to 15 cities, 54 stores, 100k phones/month with $20M Revenue/month. Highest Revenue/Rent ratio in the Indian retail space, successfully operational across top 12 smartphone markets. India's first digital promotions strategy for retail stores, store launches, location tags, strategy was followed by other electronics retail giants such as Croma, R Digital, and Sony World.
First "Taxpaying" entrepreneurial venture. Learnings: Customer Acquisition, Cashflows, P&L, Product Management, Business Models Impact: Connected 8000+ tourists from 27 countries to ~ 120 activity providers across 3 Cities