Greater Cardiff Area
Experienced and resourceful senior level marketing and product management specialist. Independent thinker with a solutions oriented mindset. Skilled in shaping and executing user-centric product strategies in B2B and B2C, delivering profitable growth in FMCG, Industrial and Technology sectors. Experienced in managing complex product portfolios. Adaptable and resilient, able to navigate change in dynamic environments with a transformational philosophy. Energised by proactive collaboration, adding value and inspiring teams to deliver their best work. I offer commitment, ownership and a strong work ethic.
- Working across the key product areas within Primary & Personalised Care and Treatment & Diagnostics to support the delivery of the Business Unit strategy - Development of new products in line with emerging and changing customer needs, technology and market context as part of Bupa’s product operating model which enables a problem solving approach with focused delivery - Management of ‘in life’ products, monitoring their performance, defining and developing adjustments and improvements to ensure products continue meet customer need and drive business value - Working flexibly with the senior Product Management team, Head of Product and collaborating across internal and external stakeholders to inform decisions that support the delivery of Bupa’s Health Services strategy. Achievements: - Led a market review into the provision of an executive/premium level health assessment product, generating insight on customer segmentation, customer needs, competitor provision, technology and pricing. Inputs have informed the strategy and delivery of a product solution specific to the needs of these customer groups. - Success as part of a working group to deliver proof of concept in an innovative, data-driven strategy which harnesses AI to provide personalised, clinically validated next best actions for customers based on their health/wellbeing status. This initiative improves the customer’s end to end journey within Bupa’s ecosystem and drives better patient outcomes in preventative health.
Driving product strategy, innovation, creative concepts and propositions across the consumer products portfolio. Owning the product pipeline, creating profitable consumer focused products and propositions. Leading and inspiring a team of Product Managers ensuring short, medium and long term roadmaps and development programmes are defined and delivering against brand and commercial objectives. Generating ideas and ideation activity to create unique value propositions for attracting new target customers and retaining and growing the CLV of existing customers. Senior stakeholder management on new commercial opportunities. Successes: (1) Developed a high performing and stable team with trust and open communication. Enabled growth and development of the team and team effectiveness through knowledge transfer, coaching and project allocation for optimal team exposure. Teamworking under pressure, with reduced resource in a dynamic environment. (2) Defined and shaped the 2025/6 product roadmap, reviewed via agreed processes and principles and signed off by senior leadership. (3) Successful execution of 'drop in' projects (Royal Arms of King Charles III, 80th Anniversary of VE Day), demonstrating experience of collaboration and dealing with key stakeholders with agility and pace.
Product owner, developing the product strategy for the category (commemorative coin). Leading product discovery and using data to identify a pipeline of innovative product propositions to meet the needs of existing customers and target acquisition groups. Preparing and presenting business cases for compelling new product propositions to senior leadership and other key internal and external stakeholders. Owning the product proposition, the positioning and messaging, and as subject matter expert, ensuring that new product developments are effectively briefed to cross functional teams for collaborative design and development in line with the concept to achieve profitable customer focused products. Identifying and managing strategic partnerships and IP licensing with associated brands to add value to the customer experience. Evaluating product performance and applying lessons learned for future iterations and feedback loops. Successes: (1) Product lead on the strategic team and agile squad team for the change of monarchy upon the death of Queen Elizabeth II in 2022. As all UK coins carry the effigy of the reigning monarch, this event was seismic for The Royal Mint. I led on the rapid and successful execution of a Queen Elizabeth II memorial products alongside the development and issue of new coinage with King Charles' effigy, and commemorative coins for the King's coronation. The enablement and delivery of these products led to 2022/3 being the most commercially successful year in The Royal Mint's history. (2) North America market development. As part of The Royal Mint's strategic goal of growing the American market I worked with the International Sales team and American sales partner to define/develop a product pipeline specific to the American customer. These products had particular challenges in terms of their approval by the Treasury for production on UK coin, but with tenacity and determination the propositions were approved and developed for launch.
Management and execution of the marketing plan, ensuring communications consistently reinforced brand and business objectives. Working with and through the commercial, technical and operational teams to deliver marketing objectives. Managing the marketing channels and leading the development and delivery of marketing initiatives and campaigns in new /growth market sectors (e.g. Marine) and territories (Middle East). Excelerate Group is a critical communications solutions provider specialising in the provision of managed satellite communications services to the emergency services, government and security sectors. Successes: (1) Excelerate awarded the HART (Hazardous Area Response Team - NHS National Ambulance Service) three year contract for managed satellite and mobile /critical communications services. I crafted and contributed key content for the submission as part of the competitive tendering process. (2) Project managed all aspects of Excelerate Group's presence at key trade shows including The Emergency Services Show in Birmingham, UK and Interschutz, Hanover, Germany. Ensuring fully operational kit including in-vehicle, on stand for live customer demonstrations. Led to successful lead generation and positive brand sentiment and awareness.
Working in a corporate marketing function and also as a member of a divisional management team. Responsible for creating and implementing marketing plans in line with commercial and business objectives. Having worked across many of the group's divisional brands I have maximised the return on investment from the marketing budget and generated value through supplier relationships. Designed and executed brand development and communication strategies to support business retention and growth including public relations, exhibitions & events, on-line marketing and social media. Directed and managed integrated marketing campaigns. Facilitated new product and service introductions, contributing customer insight, market research and led marketing support for successful launch to the marketplace. I was responsible for positioning and building a key brand within a new business sector; and consequently over a 5 year period this activity generated revenue growth of more than 30%.
The role was responsible for the delivery of analytical based commercial outputs to support strategic and operational activity including the 3 year sales forecast and the annual sales budget. I led market reviews, tracking customer behaviour and technology trends to inform and shape product and marketing strategy. Formulated and implemented communications campaigns including international trade shows, public relations projects and trade advertising. Oversaw and maintained all sales & marketing collateral including the corporate website, technical literature, data sheets and sales presentations.