London, England, United Kingdom
I set up Bazballers to help brands and sports organisations get more out of their partnerships – commercially and from a marketing perspective. Over the past 25+ years I’ve worked in senior commercial, marketing and digital roles at The FA, ECB, Procter & Gamble and Hilton. I’ve been lucky to work with some brilliant people and see what good looks like – but also where things fall short, particularly when it comes to sponsorship and partnerships. A lot of partnerships still don’t deliver what they should. That’s usually not down to a lack of effort, but a lack of clarity around what success actually looks like and how to build towards it. At Bazballers, we use our framework (the 4-P system) to help organisations think more clearly about: * what they’re trying to achieve * the value they can genuinely offer * who they should be working with * and how to structure partnerships so they actually deliver Alongside this, I sit on the Boards of HiTZ Cricket, BUCS (Student Sport) and the Women’s Sports Trust, which are focused on growing participation, leadership and opportunity across sport. If you’re working through a partnership, sponsorship or broader sports marketing challenge and want a clearer, more commercial perspective, feel free to get in touch. [email protected]
Founder of BAZBALLERS Consulting Ltd - we bring blend of Brand & Rights Holder expertise and experience to the those in and engaging with the Sports sector. Expertise in Commercial, marketing and digital and partnership development and activation.
Non-Executive Board Member contributing to the growth and impact of Higher Education Sport. Held the position of Interim Chair for 9 months recruiting the new Chair and CEO
Lead the Commercial Partnerships and Marketing Teams at The ECB covering all International Men's and Women's Cricket, Domestic Competitions (ex. The Hundred) and Recreational Cricket. Responsible for Sponsorship Revenue (acquiring new partners) and ensuring the platform of Cricket performs for our current partners too. Also responsible for the England Cricket Brands, Ticketing Strategy and execution, and driving adoption of ECB participation programmes. Delivering all the above with a digital-first approach and modernising the commercial and experiential aspects of cricket to grow the game in a way that makes more people, regardless of background, say that Cricket is a game for me.