Singapore
I am a senior commercial operator in the executive search, fitness, wellness, and combat sports industry, with experience scaling multi-site brands, improving unit economics, and supporting businesses through growth and capital events. My primary role is Chief Revenue Officer at Spartans Boxing Club, where I focus on revenue growth, franchising performance, and commercial execution across an international footprint. I am also Founder & CEO of EliteFit Advisory Group, a specialist executive search and advisory firm working with fitness and wellness businesses across Asia Pacific and the Middle East. Selectively, I act as a Fractional CEO for early-stage and growth businesses, providing hands-on leadership, execution, and investor readiness during critical phases where a full-time hire is not yet required. My work centres on disciplined growth, strong leadership, and practical execution. Focus areas: Revenue & growth • Franchising • Executive leadership • Capital raising • Fractional CEO roles
• Spearheaded revenue growth initiatives at Spartans Boxing Club, focusing on franchise sales and business performance. • Developed strategic partnerships for white-collar sponsorships, enhancing brand visibility and engagement. • Launched coaching courses and expanded equipment and merchandise offerings.
As the driving force behind Spartans Boxing Club, I transformed a single boxing gym into a thriving franchise network spanning five countries. I initiated unique events like Spartans Boxing League that aims at grassroots participation, whilst Spartans White Collar Boxing engages high-profile clients and established Spartans Boxing Academy to elevate coaching standards. My leadership has fostered a community-focused environment that champions accessible boxing for all.
At Spartans Boxing Club, I led the transformation of boxing into an inclusive fitness experience for all. By establishing various brands under the group, I successfully expanded our reach and impact, ensuring a welcoming environment for individuals of all backgrounds. My initiatives have fostered community engagement and significantly increased participation in our programs.
EliteFit Advisory delivers executive search and consultancy services, tailored for the fitness and wellness industries across Asia-Pacific and the Middle East. I founded the company to support the exciting growth that the global wellness and fitness is experiencing. After spending the first 15 years of my career in executive search and consultancy, and then a subsequent 10 years in fitness, I am uniquely positioned to help companies thrive.
Appointed as Fractional CEO to lead BXHR through its next phase of growth, with responsibility for operations, execution, and investor engagement. Supporting capital raising, strategic development, and organisational build-out on a part-time basis via EliteFit Advisory Group.
After initially founding The Supply Advisory, I played a pivotal role in enhancing client relationships by deeply understanding their Procurement and Supply Chain strategies. My focus was on delivering customized Talent Search Solutions that positioned our firm as a trusted advisor. Through strategic insights and tailored approaches, I contributed to significant improvements in client satisfaction and engagement.
I founded the new division of ArcBlue Consulting - ArcBlue Search. This business integrated the strategic procurement consulting capabilities of ArcBlue with an expert recruitment organization that drive market growth and client engagement.