Rupert Loman-West

About

Founder of Just. Previously founder of Gamer Network (Eurogamer, GamesIndustry.biz, EGX and more). Occasional angel investor and advisor to businesses in the video games, games media, location-based entertainment and hospitality sectors.

Experience

• Co-Founder at Uplift Engine
  Apr 2026 - Present · 3 mos

  Fan-made performance marketing

• Founder at Just
  Jul 2022 - Present · 4 yrs

  Rewarding grassroots creators.

• Chair at Hookshot Media
  Mar 2021 - Present · 5 yrs 4 mos

  Publisher of community-focused websites such as Nintendo Life, Time Extension, Push Square and Pure Xbox.

• Investor at Digital Foundry
  Aug 2025 - Present · 11 mos

  Video game technical analysis from the original Pixel Peepers.

• Director at MicrobesNG
  Jul 2019 - Present · 7 yrs

  An innovative microbial sequencing service.