New Delhi, Delhi, India
I help creators and brands stop posting into the void. Currently looking to work with creators who want to grow their reach. Also open to brands and startups who know social media matters but don't have time to work on their pages. I've grown accounts from scratch. Written scripts that hit. Negotiated brand deals. Run audits that said something useful. I get the algorithm. I get what makes people stop scrolling. I get why some posts flop and others don't. If you're building something on the internet and want it to look like you know what you're doing, let's talk. DMs open. ....... A bit about me. BSc Statistics grad from Delhi University, minor in Economics. Spend half my brain on spreadsheets and the other half on hooks and captions, somehow it works. Been the person behind the screen for creator accounts, the one writing the posts your favorite IG voices didn't write themselves, and the one breaking down brand pages to figure out what's going wrong. This started as a side hustle. New city, figuring out how to fund my own life and my own hobbies without asking anyone for anything. Turned out I was actually good at it. Somewhere along the way I also did the more "official" stuff. CSR and fundraising at a non profit, consulting for matchmaking startups, SEO content for tech and F&B brands, and market research at an investment firm, PMS, AIFs, mutual funds, that whole world. So yeah. Spreadsheets by day, captions by night. That was me. Currently leveling up in Python, R, SQL, Power BI because the data side isn't going anywhere either. Brand strategist, writer, data analyst, creator economy person ...... But am I really all that? I've spent a lot of time trying to shape myself into versions that fit neatly into other people's boxes. Most of those versions, I didn't even like. So I'm done with that. I'll keep learning and growing, but on my own terms. I'm made of all small things that make me happy. Night walks when the city is quiet. Books I finish and then can't stop talking about. Journal entries that are about my dreams. Songs on repeat until they stop meaning anything and then suddenly mean everything again. A long list of things I want to be. A longer one of things I want to feel. All in this tiny little life... Hi, I'm Rupanshi :)
Worked on reels & carousels that consistently crossed 500K views, with some performing well beyond.
Wrote my dissertation project titled: Mutual Fund Cash Holdings as a Market Indicator, A Statistical and Predictive Analysis. Learnt some amazing things about the MF space, applied my statistical knowledge of over three years to this study. Had a great time writing the paper.
+ Leading research and operations for PMS, AIF, and mutual fund strategies while working closely with the team on client portfolios + Building frameworks for fund selection, portfolio evaluation, and performance tracking for HNI and UHNI clients + Turning complex market data and fund analysis into clear, actionable insights for client discussions and internal strategy + Managing daily operations and coordination between research, advisory, and client servicing teams + Developing presentations, dashboards, and content that make data easier to understand and decisions easier to make + Exploring new investment ideas, macro trends, and behavioral insights to keep the firm’s research forward-looking and relevant
+ Spearheading research and narrative development across PMS, AIFs, and mutual fund strategies, bridging the gap between investment intelligence and client understanding + Crafting high-conviction content frameworks simplifying complex products into engaging, insight-driven narratives tailored for HNIs and new-age investors + Conducting comparative analysis of portfolio management styles, fund philosophies, and risk-return metrics to assist client-aligned investment selection + Translating market signals and macroeconomic shifts into crisp, actionable insights for investor education and firm positioning + Developing sleek presentations, dashboards, and thought pieces blending quantitative depth with storytelling for internal and external communication + Operating at the intersection of financial research, content marketing, and behavioral finance to elevate the firm’s intellectual edge and client engagement
Went home after a long time. Best time of the year for me.