San Francisco Bay Area
Strategic leader and communicator with a background in revenue marketing and operations. I translate revenue numbers into clear stories for senior leadership, build the teams and processes that keep a global fundraising operation running, and help cross-functional groups think more clearly about where they're headed. Trained as a marketer, holding an MBA and PMP certification, my work centers on the strategic and connective layer where data, people, and organizational direction meet.
- Establish revenue projections for fundraising campaigns. - Present and communicate data to variety of constituents and stakeholders. - Build data visualizations for more efficient campaign reporting and analysis. - Analyze survey data, visualize key insights, and recommend enhancements for future campaign efforts. - Establish benchmarks for key campaign metrics. - Create campaign wrap-up analysis report to analyze testing history and optimize future efforts. - Review weekly A/B and multi-variate tests for fundraising banner and email efforts, and synthesize results for wide range of audiences. - Standardize reporting structures and communicate learnings with all levels of organization.
- Develop marketing attribution model to optimize marketing channel capture, reduce information gaps, build campaign history and associate condo revenue with marketing efforts. - Integrate Pardot & Eventbrite platforms to map steps in customer journey. - Lead content strategy and manage email, social, web & SEM campaigns for all business pillars.
- Create framework for marketing attribution using Salesforce Campaigns, enriching customer profile and resolving information gaps for reporting. - Manage and optimize marketing initiatives across all Ward Village digital channels, directly managing website updates, email deployments, and social media campaigns. Manage vendors for search, display, and SEO channels. - Lead content strategy meetings, own content calendar, brief Creative Studio for asset production, and execute plans on schedule. Monitor calendar at least daily to adjust timelines based on shifting priorities. - Grow social media channel followers by 25% in one year period. - Generated 20% of all new leads for launch campaign using Facebook Lead Capture, integrated directly with Salesforce CRM. - Analyze and report on key marketing initiatives. Perform ad-hoc analysis for marketing and sales. - Serve as Marketing team liaison with Salesforce IT team. Optimize marketing attribution, data modeling, and data integrations linking marketing initiatives with CRM. - Implement tracking programs and manage third party providers like CallFire to quantify impact of non-digital channels (for example, vanity URLs and custom phone numbers on print ads) - Manage and train Marketing Coordinator to develop digital skill set.
- Lead as SEO, search, and display strategist for residential and retail properties across the HHC portfolio. - Analyze website and identify opportunities to recommend content strategies for increased organic ranking. - Manage paid search and display campaigns to drive website traffic, ticket sales, and lead generation efforts.
Selected as a member of the inaugural cohort of women who share a passion to lead and excel within their organizations.
- Coordinate direct mail and email communications for major company initiatives including Open Enrollment and various account retention activities. - Create client collateral, including info sheet on the Affordable Care Act using targeted messaging segments. - Analyze data from HRP, Salesforce, and Ola's Diamond for both client campaigns and internal research. - Perform quarterly analysis on client tiers and account manager assignments. - Produce variety of client reports, including employee gross wages, payroll calendars, and labor cost estimators.
- Administer and manage direct marketing campaigns for business units across the Bank. - Write sales copy, proofread, and edit direct mail pieces. - Compile sales campaign Success Stories and edit for uniform tone and language. - Present creative to business unit managers and legal and compliance departments. - Validate data and lists for accuracy of criteria and against suppression lists. - Manage project schedules, approvals, and assigned budgets. - Prepare cost, legal and compliance, and direct marketing reports.