Melbourne, Victoria, Australia
With over 17 years of professional experience, I work as a Senior Marketing Automation Solutions Consultant at Grazitti Interactive, specializing in consulting, problem solving, and professional mentoring. My role includes leveraging marketing automation to implement scalable, data-driven solutions that enhance customer journeys and align marketing and sales strategies through connected MarTech ecosystems. I specialise in campaign management, data management, CRM optimisation, and marketing automation strategies, with expertise in areas such as demand generation, instance adoption assistance, ABM strategy, and data compliance frameworks. I am passionate about simplifying complex automation challenges by collaborating with teams to drive performance reporting, enable AI-powered solutions, and ensure seamless transitions in marketing platform migrations.
• Designed and executed comprehensive email marketing strategies, enhancing campaign quality and engagement. • Established key performance indicators, identifying areas for optimization and improvement. • Managed monthly performance reporting and analytics, ensuring client satisfaction and data-driven decisions.
• Analyzed complex data layers to extract actionable insights, enhancing real-time decision-making. • Recommended and implemented process improvements for data and campaign management, increasing efficiency. • Conducted comprehensive reporting and analysis on customer, product, and channel metrics, driving strategic initiatives.
• Prepared daily and monthly management reviews for stakeholders, overseeing operations for over 3,000 mobile tower sites. • Maintained comprehensive reports for audits, ensuring data accuracy across multiple verticals. • Developed and managed a monthly training calendar to enhance team performance and skills. • Coordinated various administrative activities, fostering team cohesion through events and parties.