Ruben Westendorp

Partnership Director Adnami

Amsterdam, North Holland, Netherlands

About

Extensive 20+ years experience in the media & advertising industry in a broad scope of senior marketing, digital and commercial roles . Strong business and marketing acumen gained in high-pace publishing, consultancy and agency environments. Helping clients to grow and build their (digital) advertising strategy with a data-driven and creative approach working across both branding & performance driven solutions.

Experience

  • Director of Partnerships at Adnami
    Jan 2026 - Present · 6 mos

    - Responsible for sales & partner strategy for Benelux region - Establishing partnerships with media agencies and JBP’s / trading deals - Consulting & sales of programmatic ad solutions (high-impact video & display)

  • Chairman of the Board at Amsterdam Art
    Feb 2025 - Feb 2026 · 1 yr 1 mo

    Stichting Amsterdam Art promotes and connects Amsterdam's contemporary art institutions and artists to strengthen the city's artistic ecosystem and make it accessible to local and international audiences. Since 2011, Amsterdam Art Week has strengthened and transformed the city into a meeting place for (inter)national artists, art lovers, professionals and collectors

  • Chief Commercial Officer (CCO) at Revolution Ad
    Apr 2025 - Jan 2026 · 10 mos

    Transform traditional ads into interactive brand experiences that captivate audiences, boost engagement and maximize conversions. By enabling users to actively engage with creative content we create immersive ad experiences that leave a lasting impact. Responsible for the commercial vision, new business and overall business growth for RevolutionAd

  • Member Taskforce Creative.IO at IAB Nederland
    Jan 2021 - May 2025 · 4 yrs 5 mos

    How can we fully use the advantage and potential of new digital opportunities and how do you optimally focus on this as an organization? With Creative.io we look at exploiting the full potential of the possibilities that data, technology, media and creation offer from an integrated vision.

  • Sales Director EMEA at WeTransfer
    Oct 2021 - Apr 2025 · 3 yrs 7 mos

    - Responsible for both direct client business and dedicated agencies within the EMEA region - Advising clients on media & campaign strategy in relation to the WeTransfer solutions - New business and GTM strategy within the EMEA sales team - Managing global partnerships and JBP's (trading deals) with agencies and suppliers